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The differences between marketing account managers and key account managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing account manager, becoming a key account manager takes usually requires 6-8 years. Additionally, a key account manager has an average salary of $102,315, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a marketing account manager include digital marketing, project management and email marketing. The most important skills for a key account manager are account management, customer service, and patients.
| Marketing Account Manager | Key Account Manager | |
| Yearly salary | $67,983 | $102,315 |
| Hourly rate | $32.68 | $49.19 |
| Growth rate | 10% | 5% |
| Number of jobs | 163,297 | 160,992 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Average age | 39 | 46 |
| Years of experience | 10 | 8 |
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
A key account manager is primarily in charge of handling key clients that produce the most profit for a company or business, ensuring that they remain with them. They are mainly responsible for understanding their clients' needs and long-term goals, ensuring that the key clients get to receive all the necessary services and products in time, and promptly address and resolve any issues and concerns. Furthermore, a key account manager may prepare reports and proposals to team members, all while adhering to the company's policies and standards.
Marketing account managers and key account managers have different pay scales, as shown below.
| Marketing Account Manager | Key Account Manager | |
| Average salary | $67,983 | $102,315 |
| Salary range | Between $50,000 And $91,000 | Between $75,000 And $138,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Washington | Maine |
| Best paying company | American Tower | Quidel |
| Best paying industry | Energy | Pharmaceutical |
There are a few differences between a marketing account manager and a key account manager in terms of educational background:
| Marketing Account Manager | Key Account Manager | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Southern California |
Here are the differences between marketing account managers' and key account managers' demographics:
| Marketing Account Manager | Key Account Manager | |
| Average age | 39 | 46 |
| Gender ratio | Male, 43.0% Female, 57.0% | Male, 68.1% Female, 31.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 7% |