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The differences between marketing account managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing account manager and a manager, field marketing. Additionally, a manager, field marketing has an average salary of $93,296, which is higher than the $67,983 average annual salary of a marketing account manager.
The top three skills for a marketing account manager include digital marketing, project management and email marketing. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.
| Marketing Account Manager | Manager, Field Marketing | |
| Yearly salary | $67,983 | $93,296 |
| Hourly rate | $32.68 | $44.85 |
| Growth rate | 10% | 10% |
| Number of jobs | 163,297 | 174,371 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 82% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.
A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.
Marketing account managers and managers, field marketing have different pay scales, as shown below.
| Marketing Account Manager | Manager, Field Marketing | |
| Average salary | $67,983 | $93,296 |
| Salary range | Between $50,000 And $91,000 | Between $68,000 And $127,000 |
| Highest paying City | San Francisco, CA | Carson City, NV |
| Highest paying state | Washington | Nevada |
| Best paying company | American Tower | |
| Best paying industry | Energy | Technology |
There are a few differences between a marketing account manager and a manager, field marketing in terms of educational background:
| Marketing Account Manager | Manager, Field Marketing | |
| Most common degree | Bachelor's Degree, 78% | Bachelor's Degree, 82% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing account managers' and managers, field marketing' demographics:
| Marketing Account Manager | Manager, Field Marketing | |
| Average age | 39 | 39 |
| Gender ratio | Male, 43.0% Female, 57.0% | Male, 47.1% Female, 52.9% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |