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Marketing account manager vs manager, field marketing

The differences between marketing account managers and managers, field marketing can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing account manager and a manager, field marketing. Additionally, a manager, field marketing has an average salary of $93,296, which is higher than the $67,983 average annual salary of a marketing account manager.

The top three skills for a marketing account manager include digital marketing, project management and email marketing. The most important skills for a manager, field marketing are digital marketing, integrated marketing, and project management.

Marketing account manager vs manager, field marketing overview

Marketing Account ManagerManager, Field Marketing
Yearly salary$67,983$93,296
Hourly rate$32.68$44.85
Growth rate10%10%
Number of jobs163,297174,371
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 82%
Average age3939
Years of experience1010

What does a marketing account manager do?

A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.

What does a manager, field marketing do?

A field marketing manager oversees a company's field marketing operations, aiming to improve brand awareness and reach sales goals. Their responsibilities primarily revolve around devising marketing strategies, participating in organizing campaigns and trade shows, setting objectives for the team, and monitoring the progress of marketing programs, ensuring they are functioning effectively and efficiently. There are also instances when the manager must address issues and concerns, performing corrective measures when necessary. Furthermore, as a manager, it is essential to lead and encourage the team to reach company goals while implementing the company's policies and regulations.

Marketing account manager vs manager, field marketing salary

Marketing account managers and managers, field marketing have different pay scales, as shown below.

Marketing Account ManagerManager, Field Marketing
Average salary$67,983$93,296
Salary rangeBetween $50,000 And $91,000Between $68,000 And $127,000
Highest paying CitySan Francisco, CACarson City, NV
Highest paying stateWashingtonNevada
Best paying companyAmerican TowerGoogle
Best paying industryEnergyTechnology

Differences between marketing account manager and manager, field marketing education

There are a few differences between a marketing account manager and a manager, field marketing in terms of educational background:

Marketing Account ManagerManager, Field Marketing
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 82%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing account manager vs manager, field marketing demographics

Here are the differences between marketing account managers' and managers, field marketing' demographics:

Marketing Account ManagerManager, Field Marketing
Average age3939
Gender ratioMale, 43.0% Female, 57.0%Male, 47.1% Female, 52.9%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing account manager and manager, field marketing duties and responsibilities

Marketing account manager example responsibilities.

  • Plan, manage and implement the Siemens CRM process, and conduct customer calls to close business.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Develop key marketing assets: landing pages, Facebook app, newsletters, segmentation.
  • Create and implement display ad campaigns of $35K+ for Google, LinkedIn, Facebook and WebMD.
  • Facilitate implementation of CRM system that dramatically improve tracking of prospects/leads.
  • Conduct ROI analysis on promotional activities to determine effectiveness for client engagement including web metric programs to measure marketing success.
  • Show more

Manager, field marketing example responsibilities.

  • Lead development and deployment of national programs, campaigns, curriculum, e-mail marketing and CRM platforms.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Design and publish weekly PowerPoint review deck to senior regional leadership and global leadership teams.
  • Serve in marketing support role for Alcatel-Lucent products, solutions and services for Americas' region.
  • Coordinate product launch including all elements from background pictures, specification changes, and PowerPoint presentation.
  • Track and report against MDF spend/promotional campaign effectiveness and update monthly metric tracking/reports.
  • Show more

Marketing account manager vs manager, field marketing skills

Common marketing account manager skills
  • Digital Marketing, 18%
  • Project Management, 8%
  • Email Marketing, 6%
  • Account Management, 5%
  • Marketing Campaigns, 5%
  • Google Analytics, 5%
Common manager, field marketing skills
  • Digital Marketing, 9%
  • Integrated Marketing, 8%
  • Project Management, 5%
  • Salesforce, 5%
  • ROI, 5%
  • Marketing Campaigns, 4%

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