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Marketing account manager vs marketing supervisor

The differences between marketing account managers and marketing supervisors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing account manager and a marketing supervisor. Additionally, a marketing account manager has an average salary of $67,983, which is higher than the $64,304 average annual salary of a marketing supervisor.

The top three skills for a marketing account manager include digital marketing, project management and email marketing. The most important skills for a marketing supervisor are customer satisfaction, direct reports, and customer service.

Marketing account manager vs marketing supervisor overview

Marketing Account ManagerMarketing Supervisor
Yearly salary$67,983$64,304
Hourly rate$32.68$30.92
Growth rate10%10%
Number of jobs163,29774,956
Job satisfaction--
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 71%
Average age3939
Years of experience1010

What does a marketing account manager do?

A marketing account manager is the point of contact for both accounts and marketing companies. You are responsible for establishing contact with new accounts and maintaining strong relations with existing ones. This role typically requires you to perform a few tasks, including developing marketing plans and strategies to meet the account's needs, ensuring that the implementation of these strategies runs smoothly, and meeting with representatives to update them on the account's status. You may also be tasked to monitor budgets and revenue and explain to clients about cost factors.

What does a marketing supervisor do?

Marketing Supervisors oversee the performance of employees in the marketing department. They ensure that the employees in the department adhere to company standards, policies, and guidelines. They create marketing campaigns, cascade these campaigns' mechanics to employees, and manage the follow-through. They also delegate tasks to their team members to ensure the achievement of the marketing goals. Marketing Supervisors should be creative, personable, and strategic. They should understand the company's context, market positioning, and branding to create campaigns that are in line with the company's identity.

Marketing account manager vs marketing supervisor salary

Marketing account managers and marketing supervisors have different pay scales, as shown below.

Marketing Account ManagerMarketing Supervisor
Average salary$67,983$64,304
Salary rangeBetween $50,000 And $91,000Between $45,000 And $90,000
Highest paying CitySan Francisco, CADix Hills, NY
Highest paying stateWashingtonNew York
Best paying companyAmerican TowerHalliburton
Best paying industryEnergyRetail

Differences between marketing account manager and marketing supervisor education

There are a few differences between a marketing account manager and a marketing supervisor in terms of educational background:

Marketing Account ManagerMarketing Supervisor
Most common degreeBachelor's Degree, 78%Bachelor's Degree, 71%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing account manager vs marketing supervisor demographics

Here are the differences between marketing account managers' and marketing supervisors' demographics:

Marketing Account ManagerMarketing Supervisor
Average age3939
Gender ratioMale, 43.0% Female, 57.0%Male, 43.5% Female, 56.5%
Race ratioBlack or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between marketing account manager and marketing supervisor duties and responsibilities

Marketing account manager example responsibilities.

  • Plan, manage and implement the Siemens CRM process, and conduct customer calls to close business.
  • Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
  • Develop key marketing assets: landing pages, Facebook app, newsletters, segmentation.
  • Create and implement display ad campaigns of $35K+ for Google, LinkedIn, Facebook and WebMD.
  • Facilitate implementation of CRM system that dramatically improve tracking of prospects/leads.
  • Conduct ROI analysis on promotional activities to determine effectiveness for client engagement including web metric programs to measure marketing success.
  • Show more

Marketing supervisor example responsibilities.

  • Utilize marketing/sales automation tools (salesforce.com, pardot.com) to help track, manage and properly distribute each individual lead.
  • Create effective and engaging website content through collaboration with stakeholders and search engine optimization (SEO).
  • Coordinate with other team leaders on large projects and SEM wide decisions.
  • Direct creative development for banner ads, SEM copy, and landing pages.
  • Assemble proposals, statement of qualifications, and PowerPoint presentations for various stages of submissions.
  • Identify, build and maintain all respective content areas of corporate websites and maximize SEO opportunities for brand's online presence.
  • Show more

Marketing account manager vs marketing supervisor skills

Common marketing account manager skills
  • Digital Marketing, 18%
  • Project Management, 8%
  • Email Marketing, 6%
  • Account Management, 5%
  • Marketing Campaigns, 5%
  • Google Analytics, 5%
Common marketing supervisor skills
  • Customer Satisfaction, 40%
  • Direct Reports, 31%
  • Customer Service, 7%
  • Digital Marketing, 3%
  • Payroll, 2%
  • Marketing Campaigns, 2%

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