Marketing and sales associate vs marketing analyst

The differences between marketing and sales associates and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing and sales associate and a marketing analyst. Additionally, a marketing analyst has an average salary of $59,380, which is higher than the $45,665 average annual salary of a marketing and sales associate.

The top three skills for a marketing and sales associate include customer satisfaction, digital marketing and customer service. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.

Marketing and sales associate vs marketing analyst overview

	Marketing And Sales Associate	Marketing Analyst
Yearly salary	$45,665	$59,380
Hourly rate	$21.95	$28.55
Growth rate	19%	19%
Number of jobs	300,744	95,650
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 78%
Average age	37	37
Years of experience	6	6

What does a marketing and sales associate do?

A marketing and sales associate specializes in devising strategies to reach sales targets while building strong relationships with clients. Their responsibilities typically revolve around reaching out to clients through calls and correspondence, producing sales reports and forecasts, coordinating with various marketing personnel, and analyzing the current marketing trends and conditions to identify new opportunities. It is also essential to maintain records of all transactions and monitor the performance of marketing campaigns to be aware of areas that need improvement. Furthermore, it is vital to prioritize customer satisfaction and brand awareness, all while adhering to the company's policies and regulations.

What does a marketing analyst do?

A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.

Marketing and sales associate vs marketing analyst salary

Marketing and sales associates and marketing analysts have different pay scales, as shown below.

	Marketing And Sales Associate	Marketing Analyst
Average salary	$45,665	$59,380
Salary range	Between $30,000 And $69,000	Between $41,000 And $84,000
Highest paying City	Washington, DC	Seattle, WA
Highest paying state	Washington	Washington
Best paying company	McKinsey & Company Inc	Meta
Best paying industry	Technology	Finance

Differences between marketing and sales associate and marketing analyst education

There are a few differences between a marketing and sales associate and a marketing analyst in terms of educational background:

	Marketing And Sales Associate	Marketing Analyst
Most common degree	Bachelor's Degree, 75%	Bachelor's Degree, 78%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing and sales associate vs marketing analyst demographics

Here are the differences between marketing and sales associates' and marketing analysts' demographics:

	Marketing And Sales Associate	Marketing Analyst
Average age	37	37
Gender ratio	Male, 45.6% Female, 54.4%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 11.1% White, 66.4% American Indian and Alaska Native, 0.1%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing and sales associate and marketing analyst duties and responsibilities

Marketing and sales associate example responsibilities.

Manage online communication networks (Facebook, website) and build database by ____ consumers.
Manage and confirm incoming purchase orders from customers and create corresponding invoices for each purchase order using QuickBooks.
Execute set-ups for store windows, mannequins and general displays, by season, for a large volume store.
Develop PowerPoint presentations for VP and consultants.
Redesign and improve social media marketing practices for store through Facebook advertisement and creative posts.
Create and maintain a database for tracking and maintaining patients' Medicare eligibility for ambulance transport.

Marketing analyst example responsibilities.

Train users; manage change requests/defects, UAT, and provide post production support.
Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
Investigate questionable sales leads within SalesForce.com.
Manage multiple SQL databases and deliver data analysis and business reports.

Marketing and sales associate vs marketing analyst skills

Common marketing and sales associate skills

Customer Satisfaction, 21%
Digital Marketing, 15%
Customer Service, 7%
Brand Management, 6%
ROI, 5%
Facebook, 3%

Common marketing analyst skills

Digital Marketing, 8%
SQL, 5%
Google Analytics, 5%
Marketing Campaigns, 5%
PowerPoint, 4%
CRM, 4%

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Marketing And Sales Associate
Marketing And Sales Associate vs Marketing Analyst

Updated January 8, 2025

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