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The differences between marketing communications coordinators and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing communications coordinator and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $49,151 average annual salary of a marketing communications coordinator.
The top three skills for a marketing communications coordinator include press releases, project management and graphic design. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Marketing Communications Coordinator | Marketing Consultant | |
| Yearly salary | $49,151 | $70,593 |
| Hourly rate | $23.63 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 96,492 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Marketing communications coordinators play an administrative role in supporting the communications department in the execution and monitoring of communications strategies. The coordinators establish public relations and marketing materials and implement advertising and marketing campaigns. They plan and organize promotional presentations and update calendars. Among the necessary skills for this job are interpersonal skills, computer skills, communication skills, and marketing techniques. They should also have a degree in communications or marketing.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Marketing communications coordinators and marketing consultants have different pay scales, as shown below.
| Marketing Communications Coordinator | Marketing Consultant | |
| Average salary | $49,151 | $70,593 |
| Salary range | Between $36,000 And $67,000 | Between $44,000 And $112,000 |
| Highest paying City | San Francisco, CA | Wilmington, DE |
| Highest paying state | New Jersey | Delaware |
| Best paying company | Avid | Meta |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a marketing communications coordinator and a marketing consultant in terms of educational background:
| Marketing Communications Coordinator | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 83% | Bachelor's Degree, 75% |
| Most common major | Communication | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing communications coordinators' and marketing consultants' demographics:
| Marketing Communications Coordinator | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 24.6% Female, 75.4% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 9.9% White, 67.4% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |