Marketing liaison vs marketing consultant

The differences between marketing liaisons and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing liaison and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $41,472 average annual salary of a marketing liaison.

The top three skills for a marketing liaison include home health, patients and customer service. The most important skills for a marketing consultant are customer service, web content, and media sales.

Marketing liaison vs marketing consultant overview

	Marketing Liaison	Marketing Consultant
Yearly salary	$41,472	$70,593
Hourly rate	$19.94	$33.94
Growth rate	19%	19%
Number of jobs	78,276	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

What does a marketing liaison do?

A marketing liaison works as a member of a company's marketing team. Typically, it is their responsibility to coordinate efforts and maintain an active communication line with internal and external parties to ensure the success of marketing programs and projects. They also take part in designing and developing marketing materials in adherence to the projects' needs. Moreover, as a marketing liaison, it is essential to develop communication strategies with the media and public to raise brand awareness and public interest.

What does a marketing consultant do?

A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.

Marketing liaison vs marketing consultant salary

Marketing liaisons and marketing consultants have different pay scales, as shown below.

	Marketing Liaison	Marketing Consultant
Average salary	$41,472	$70,593
Salary range	Between $27,000 And $62,000	Between $44,000 And $112,000
Highest paying City	Newark, DE	Wilmington, DE
Highest paying state	Delaware	Delaware
Best paying company	Google	Meta
Best paying industry	Health Care	Technology

Differences between marketing liaison and marketing consultant education

There are a few differences between a marketing liaison and a marketing consultant in terms of educational background:

	Marketing Liaison	Marketing Consultant
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Georgia

Marketing liaison vs marketing consultant demographics

Here are the differences between marketing liaisons' and marketing consultants' demographics:

	Marketing Liaison	Marketing Consultant
Average age	37	37
Gender ratio	Male, 30.9% Female, 69.1%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing liaison and marketing consultant duties and responsibilities

Marketing liaison example responsibilities.

Create sales analysis graphs through PowerPoint in addition to maintaining and managing corporate website.
Manage territory for a national rehabilitation company who specialize in head injury treatment; conduct patient clinical assessments.
Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Provide assistance to clinics in the management of their Facebook presence.
Experience with marketing and communications of device: responds to patient landing page inquires and Facebook messages.
Maintain a broad understanding of insurance contracts and language, Medicare and Medicaid guidelines, CMS/CMS-13 guidelines, etc.

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Marketing liaison vs marketing consultant skills

Common marketing liaison skills

Home Health, 26%
Patients, 16%
Customer Service, 16%
Rehabilitation, 7%
Referral Relationships, 4%
Business Plan, 4%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

Marketing Liaison vs. similar jobs

Marketing Liaison related careers

Marketing Liaison related jobs

What similar roles do

Zippia Careers
Business and Financial Industry
Marketing Liaison
Marketing Liaison vs Marketing Consultant

Updated January 8, 2025

Browse business and financial jobs