Marketing liaison vs marketing coordinator

The differences between marketing liaisons and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing liaison and a marketing coordinator. Additionally, a marketing coordinator has an average salary of $48,326, which is higher than the $41,472 average annual salary of a marketing liaison.

The top three skills for a marketing liaison include home health, patients and customer service. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.

Marketing liaison vs marketing coordinator overview

	Marketing Liaison	Marketing Coordinator
Yearly salary	$41,472	$48,326
Hourly rate	$19.94	$23.23
Growth rate	19%	19%
Number of jobs	78,276	91,281
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 80%
Average age	37	37
Years of experience	6	6

What does a marketing liaison do?

A marketing liaison works as a member of a company's marketing team. Typically, it is their responsibility to coordinate efforts and maintain an active communication line with internal and external parties to ensure the success of marketing programs and projects. They also take part in designing and developing marketing materials in adherence to the projects' needs. Moreover, as a marketing liaison, it is essential to develop communication strategies with the media and public to raise brand awareness and public interest.

What does a marketing coordinator do?

A marketing coordinator supports the marketing department on deciding strategies and business efforts to develop the brand image and boost customer satisfaction. Marketing coordinators' duties include assisting in advertising campaigns, scheduling promotional events, monitoring sales status, researching current market trends, maintaining a record of existing and potential clients, and contributing ideas to improve the brand's profitability. A marketing coordinator must have excellent critical thinking and writing skills to help with the creation of social media advertisements and marketing content. It also requires impressive time-management and multi-tasking skills, especially on meeting deadlines and making adjustments on the initial plans as needed.

Marketing liaison vs marketing coordinator salary

Marketing liaisons and marketing coordinators have different pay scales, as shown below.

	Marketing Liaison	Marketing Coordinator
Average salary	$41,472	$48,326
Salary range	Between $27,000 And $62,000	Between $34,000 And $67,000
Highest paying City	Newark, DE	New York, NY
Highest paying state	Delaware	New Jersey
Best paying company	Google	Keller Williams Capital Properties
Best paying industry	Health Care	Technology

Differences between marketing liaison and marketing coordinator education

There are a few differences between a marketing liaison and a marketing coordinator in terms of educational background:

	Marketing Liaison	Marketing Coordinator
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 80%
Most common major	Business	Business
Most common college	University of Pennsylvania	University of Georgia

Marketing liaison vs marketing coordinator demographics

Here are the differences between marketing liaisons' and marketing coordinators' demographics:

	Marketing Liaison	Marketing Coordinator
Average age	37	37
Gender ratio	Male, 30.9% Female, 69.1%	Male, 27.4% Female, 72.6%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing liaison and marketing coordinator duties and responsibilities

Marketing liaison example responsibilities.

Create sales analysis graphs through PowerPoint in addition to maintaining and managing corporate website.
Manage territory for a national rehabilitation company who specialize in head injury treatment; conduct patient clinical assessments.
Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
Provide assistance to clinics in the management of their Facebook presence.
Experience with marketing and communications of device: responds to patient landing page inquires and Facebook messages.
Maintain a broad understanding of insurance contracts and language, Medicare and Medicaid guidelines, CMS/CMS-13 guidelines, etc.

Marketing coordinator example responsibilities.

Produce and manage content of company blog using WordPress.
Manage first phase of company rebranding and website redesign (not yet implement).
Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.

Marketing liaison vs marketing coordinator skills

Common marketing liaison skills

Home Health, 26%
Patients, 16%
Customer Service, 16%
Rehabilitation, 7%
Referral Relationships, 4%
Business Plan, 4%

Common marketing coordinator skills

Digital Marketing, 8%
Customer Service, 6%
Marketing Campaigns, 6%
PowerPoint, 5%
Email Campaigns, 4%
Press Releases, 4%

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Marketing Liaison vs Marketing Coordinator

Updated January 8, 2025

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