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The differences between marketing manager/project managers and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager/project manager and a marketing program manager. Additionally, a marketing program manager has an average salary of $86,807, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for a marketing manager/project manager include project management, digital marketing and marketing campaigns. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Marketing Manager/Project Manager | Marketing Program Manager | |
| Yearly salary | $78,368 | $86,807 |
| Hourly rate | $37.68 | $41.73 |
| Growth rate | 10% | 10% |
| Number of jobs | 187,949 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Marketing manager/project managers and marketing program managers have different pay scales, as shown below.
| Marketing Manager/Project Manager | Marketing Program Manager | |
| Average salary | $78,368 | $86,807 |
| Salary range | Between $56,000 And $109,000 | Between $64,000 And $116,000 |
| Highest paying City | Carson City, NV | San Francisco, CA |
| Highest paying state | Nevada | California |
| Best paying company | Meta | Meta |
| Best paying industry | Technology | Transportation |
There are a few differences between a marketing manager/project manager and a marketing program manager in terms of educational background:
| Marketing Manager/Project Manager | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing manager/project managers' and marketing program managers' demographics:
| Marketing Manager/Project Manager | Marketing Program Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |