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The differences between marketing manager/project managers and marketing strategists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing manager/project manager and a marketing strategist. Additionally, a marketing strategist has an average salary of $80,033, which is higher than the $78,368 average annual salary of a marketing manager/project manager.
The top three skills for a marketing manager/project manager include project management, digital marketing and marketing campaigns. The most important skills for a marketing strategist are digital marketing, email marketing, and channel marketing.
| Marketing Manager/Project Manager | Marketing Strategist | |
| Yearly salary | $78,368 | $80,033 |
| Hourly rate | $37.68 | $38.48 |
| Growth rate | 10% | 10% |
| Number of jobs | 187,949 | 89,543 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A marketing manager/project manager oversees a company's marketing programs and projects, aiming to attract more customers and increase the brand value of a business, product, or service. They primarily perform market research and assessments to identify marketing trends and opportunities, gather and analyze data to generate business leads, study the consumer and competitors in the industry, and identify the weaknesses and strengths of existing marketing projects, utilizing information to enhance operations. Additionally, a marketing manager/project manager leads operations and empowers staff while implementing company policies and industry standards.
The marketing strategist is an executive who works with the members of the marketing team to ensure the implementation of high-quality marketing strategies within a given time frame. Marketing strategists examine data to find out the best way to administer resources to increase revenue and profits. Their responsibilities include performing in-depth research to determine new market prospects and customers' preferences as well as forecasting market trends. Also, they set certain marketing goals that reflect the overall business goal together with developing and managing digital campaigns.
Marketing manager/project managers and marketing strategists have different pay scales, as shown below.
| Marketing Manager/Project Manager | Marketing Strategist | |
| Average salary | $78,368 | $80,033 |
| Salary range | Between $56,000 And $109,000 | Between $53,000 And $119,000 |
| Highest paying City | Carson City, NV | Harrisburg, PA |
| Highest paying state | Nevada | Pennsylvania |
| Best paying company | Meta | McKinsey & Company Inc |
| Best paying industry | Technology | Technology |
There are a few differences between a marketing manager/project manager and a marketing strategist in terms of educational background:
| Marketing Manager/Project Manager | Marketing Strategist | |
| Most common degree | Bachelor's Degree, 77% | Bachelor's Degree, 79% |
| Most common major | Business | Marketing |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing manager/project managers' and marketing strategists' demographics:
| Marketing Manager/Project Manager | Marketing Strategist | |
| Average age | 39 | 39 |
| Gender ratio | Male, 38.1% Female, 61.9% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |