Marketing planner vs marketing administrator

The differences between marketing planners and marketing administrators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing planner, becoming a marketing administrator takes usually requires 4-6 years. Additionally, a marketing administrator has an average salary of $68,147, which is higher than the $62,684 average annual salary of a marketing planner.

The top three skills for a marketing planner include integrated marketing, digital marketing and marketing campaigns. The most important skills for a marketing administrator are powerpoint, salesforce, and database management.

Marketing planner vs marketing administrator overview

	Marketing Planner	Marketing Administrator
Yearly salary	$62,684	$68,147
Hourly rate	$30.14	$32.76
Growth rate	10%	19%
Number of jobs	91,299	127,569
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 70%
Average age	39	37
Years of experience	10	6

Marketing planner vs marketing administrator salary

Marketing planners and marketing administrators have different pay scales, as shown below.

	Marketing Planner	Marketing Administrator
Average salary	$62,684	$68,147
Salary range	Between $45,000 And $87,000	Between $46,000 And $99,000
Highest paying City	-	Dover, DE
Highest paying state	-	Alaska
Best paying company	-	Fox News
Best paying industry	-	Finance

Differences between marketing planner and marketing administrator education

There are a few differences between a marketing planner and a marketing administrator in terms of educational background:

	Marketing Planner	Marketing Administrator
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 70%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Marketing planner vs marketing administrator demographics

Here are the differences between marketing planners' and marketing administrators' demographics:

	Marketing Planner	Marketing Administrator
Average age	39	37
Gender ratio	Male, 31.0% Female, 69.0%	Male, 21.3% Female, 78.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing planner and marketing administrator duties and responsibilities

Marketing planner example responsibilities.

Manage budgets and evaluate the performance of the marketing activities to ensure financial goals and ROI are achieved.
Manage YouTube and assist with other social channels including Houzz.
Work with digital, social, and SEO leads on syndication and optimization of assets.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Assist in direct marketing content creation through graphic design and copywriting.
Provide copywriting, design, and project management for client online business applications and web sites.

Marketing administrator example responsibilities.

Organize and manage a social media campaigns utilizing Facebook, YouTube and other social media platforms for new customer acquisition.
Manage website representation, functionality, and SEO optimization.
Process daily accounting including reconciliation of payable accounts, tracking and managing inventory through QuickBooks.
Research, order, track, distribute and inventory promotional items for giveaways and manage vendor relationships.
Post marketing content on Google+ and LinkedIn business pages.
Create and regularly update web pages on the company website using HTML code.

Marketing planner vs marketing administrator skills

Common marketing planner skills

Integrated Marketing, 21%
Digital Marketing, 8%
Marketing Campaigns, 8%
Creative Briefs, 6%
ROI, 6%
Sales Strategies, 5%

Common marketing administrator skills

PowerPoint, 8%
Salesforce, 7%
Database Management, 6%
Customer Service, 6%
Marketing Campaigns, 6%
Digital Marketing, 5%

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Marketing Planner vs Marketing Administrator

Updated January 8, 2025

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