Marketing planner vs marketing analyst

The differences between marketing planners and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a marketing planner, becoming a marketing analyst takes usually requires 4-6 years. Additionally, a marketing planner has an average salary of $62,684, which is higher than the $59,380 average annual salary of a marketing analyst.

The top three skills for a marketing planner include integrated marketing, digital marketing and marketing campaigns. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.

Marketing planner vs marketing analyst overview

	Marketing Planner	Marketing Analyst
Yearly salary	$62,684	$59,380
Hourly rate	$30.14	$28.55
Growth rate	10%	19%
Number of jobs	91,299	95,650
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 78%
Average age	39	37
Years of experience	10	6

Marketing planner vs marketing analyst salary

Marketing planners and marketing analysts have different pay scales, as shown below.

	Marketing Planner	Marketing Analyst
Average salary	$62,684	$59,380
Salary range	Between $45,000 And $87,000	Between $41,000 And $84,000
Highest paying City	-	Seattle, WA
Highest paying state	-	Washington
Best paying company	-	Meta
Best paying industry	-	Finance

Differences between marketing planner and marketing analyst education

There are a few differences between a marketing planner and a marketing analyst in terms of educational background:

	Marketing Planner	Marketing Analyst
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 78%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Marketing planner vs marketing analyst demographics

Here are the differences between marketing planners' and marketing analysts' demographics:

	Marketing Planner	Marketing Analyst
Average age	39	37
Gender ratio	Male, 31.0% Female, 69.0%	Male, 47.3% Female, 52.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between marketing planner and marketing analyst duties and responsibilities

Marketing planner example responsibilities.

Manage budgets and evaluate the performance of the marketing activities to ensure financial goals and ROI are achieved.
Manage YouTube and assist with other social channels including Houzz.
Work with digital, social, and SEO leads on syndication and optimization of assets.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Assist in direct marketing content creation through graphic design and copywriting.
Provide copywriting, design, and project management for client online business applications and web sites.

Marketing analyst example responsibilities.

Train users; manage change requests/defects, UAT, and provide post production support.
Manage and guide online and offline marketing campaign set-up and A/B testing process to drive campaign success and increase revenue.
Serve in a consultative role to clients working with their webmasters to discuss the use of HTML to achieve total compliance.
Manage company PPC accounts for a variety of divisions including keyword research and analysis, bid adjustment, and ad testing.
Investigate questionable sales leads within SalesForce.com.
Manage multiple SQL databases and deliver data analysis and business reports.

Marketing planner vs marketing analyst skills

Common marketing planner skills

Integrated Marketing, 21%
Digital Marketing, 8%
Marketing Campaigns, 8%
Creative Briefs, 6%
ROI, 6%
Sales Strategies, 5%

Common marketing analyst skills

Digital Marketing, 8%
SQL, 5%
Google Analytics, 5%
Marketing Campaigns, 5%
PowerPoint, 4%
CRM, 4%

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Marketing Planner vs Marketing Analyst

Updated January 8, 2025

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