Marketing planner vs marketing executive

The differences between marketing planners and marketing executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing planner and a marketing executive. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $62,684 average annual salary of a marketing planner.

The top three skills for a marketing planner include integrated marketing, digital marketing and marketing campaigns. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.

Marketing planner vs marketing executive overview

	Marketing Planner	Marketing Executive
Yearly salary	$62,684	$73,499
Hourly rate	$30.14	$35.34
Growth rate	10%	10%
Number of jobs	91,299	145,040
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 70%
Average age	39	39
Years of experience	10	10

Marketing planner vs marketing executive salary

Marketing planners and marketing executives have different pay scales, as shown below.

	Marketing Planner	Marketing Executive
Average salary	$62,684	$73,499
Salary range	Between $45,000 And $87,000	Between $49,000 And $108,000
Highest paying City	-	San Francisco, CA
Highest paying state	-	Nevada
Best paying company	-	Microsoft
Best paying industry	-	Retail

Differences between marketing planner and marketing executive education

There are a few differences between a marketing planner and a marketing executive in terms of educational background:

	Marketing Planner	Marketing Executive
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 70%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Marketing planner vs marketing executive demographics

Here are the differences between marketing planners' and marketing executives' demographics:

	Marketing Planner	Marketing Executive
Average age	39	39
Gender ratio	Male, 31.0% Female, 69.0%	Male, 47.2% Female, 52.8%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing planner and marketing executive duties and responsibilities

Marketing planner example responsibilities.

Manage budgets and evaluate the performance of the marketing activities to ensure financial goals and ROI are achieved.
Manage YouTube and assist with other social channels including Houzz.
Work with digital, social, and SEO leads on syndication and optimization of assets.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Assist in direct marketing content creation through graphic design and copywriting.
Provide copywriting, design, and project management for client online business applications and web sites.

Marketing executive example responsibilities.

Develop marketing and promotional campaigns to achieve client-specific objectives and pitch via PowerPoint.
Re-Brand and manage secondary Instagram account focuse on product across multiple store locations.
Conduct sales calls to qualify, originate, and close SEO and social media packages for new clients.
Prepare market data relate to market potential for incorporation into PowerPoint presentation materials.
Design Facebook advertising and promotional offers with images/photos and informational videos; and schedule ad placements for key time periods.
Project oversight include qualitative and quantitative data collection that ultimately substantiate the value of the new foaming platform against customer KPIs.

Marketing planner vs marketing executive skills

Common marketing planner skills

Integrated Marketing, 21%
Digital Marketing, 8%
Marketing Campaigns, 8%
Creative Briefs, 6%
ROI, 6%
Sales Strategies, 5%

Common marketing executive skills

Digital Marketing, 11%
Marketing Campaigns, 9%
Product Development, 7%
Sales Strategies, 4%
SEO, 4%
Email Campaigns, 4%

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Marketing Planner
Marketing Planner vs Marketing Executive

Updated January 8, 2025

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