Marketing planner vs sales and marketing consultant

The differences between marketing planners and sales and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing planner and a sales and marketing consultant. Additionally, a marketing planner has an average salary of $62,684, which is higher than the $55,455 average annual salary of a sales and marketing consultant.

The top three skills for a marketing planner include integrated marketing, digital marketing and marketing campaigns. The most important skills for a sales and marketing consultant are customer service, sales process, and customer satisfaction.

Marketing planner vs sales and marketing consultant overview

	Marketing Planner	Sales And Marketing Consultant
Yearly salary	$62,684	$55,455
Hourly rate	$30.14	$26.66
Growth rate	10%	10%
Number of jobs	91,299	191,510
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 75%
Average age	39	39
Years of experience	10	10

Marketing planner vs sales and marketing consultant salary

Marketing planners and sales and marketing consultants have different pay scales, as shown below.

	Marketing Planner	Sales And Marketing Consultant
Average salary	$62,684	$55,455
Salary range	Between $45,000 And $87,000	Between $33,000 And $91,000
Highest paying City	-	-
Highest paying state	-	-
Best paying company	-	-
Best paying industry	-	-

Differences between marketing planner and sales and marketing consultant education

There are a few differences between a marketing planner and a sales and marketing consultant in terms of educational background:

	Marketing Planner	Sales And Marketing Consultant
Most common degree	Bachelor's Degree, 81%	Bachelor's Degree, 75%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Marketing planner vs sales and marketing consultant demographics

Here are the differences between marketing planners' and sales and marketing consultants' demographics:

	Marketing Planner	Sales And Marketing Consultant
Average age	39	39
Gender ratio	Male, 31.0% Female, 69.0%	Male, 57.3% Female, 42.7%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing planner and sales and marketing consultant duties and responsibilities

Marketing planner example responsibilities.

Manage budgets and evaluate the performance of the marketing activities to ensure financial goals and ROI are achieved.
Manage YouTube and assist with other social channels including Houzz.
Work with digital, social, and SEO leads on syndication and optimization of assets.
Develop and manage marketing programs and partner integration for industry marketing in government, healthcare and education markets.
Assist in direct marketing content creation through graphic design and copywriting.
Provide copywriting, design, and project management for client online business applications and web sites.

Sales and marketing consultant example responsibilities.

Implement KPIs, data, and analytics to measure, manage, and optimize sales performance.
Manage customer database, product updates/upgrades, accounts payable/receivable, and payroll.
Detail SaaS product demos and product expertise.
Used SQL to extract and analyze data, research issues, and provide reporting to management.
Power user of SQL, expert at finding data quickly and converting it into presentable, actionable information.
Develop and present PowerPoint presentations through WebEx.

Marketing planner vs sales and marketing consultant skills

Common marketing planner skills

Integrated Marketing, 21%
Digital Marketing, 8%
Marketing Campaigns, 8%
Creative Briefs, 6%
ROI, 6%
Sales Strategies, 5%

Common sales and marketing consultant skills

Customer Service, 16%
Sales Process, 12%
Customer Satisfaction, 8%
Media Sales, 8%
Real Estate, 7%
Project Management, 7%

Marketing Planner vs. similar jobs

Marketing Planner related careers

Marketing Planner related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Marketing Planner
Marketing Planner vs Sales And Marketing Consultant

Updated January 8, 2025

Browse executive management jobs