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The differences between marketing product coordinators and marketing assistants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing product coordinator and a marketing assistant. Additionally, a marketing product coordinator has an average salary of $50,873, which is higher than the $39,442 average annual salary of a marketing assistant.
The top three skills for a marketing product coordinator include digital marketing, product development and email marketing. The most important skills for a marketing assistant are customer service, marketing campaigns, and facebook.
| Marketing Product Coordinator | Marketing Assistant | |
| Yearly salary | $50,873 | $39,442 |
| Hourly rate | $24.46 | $18.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 133,980 | 77,611 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing product coordinator supports and coordinates the marketing department's initiatives. A marketing product coordinator's duties are conducting market research to determine customer trends and preferences, setting up tracking systems for online marketing activities, designing and implementing marketing activities, and ensuring products get to the market and to the right customers. They may also be required to analyze sales data, prepare forecasts, track progress with marketing managers and marketing specialists, and collaborate with the design department to produce promotional materials.
A marketing assistant's general responsibility is to support the marketing programs and campaigns by sharing recommendations and useful insights to improve the brand's image. Marketing assistants' duties also include reaching out to other personnel for necessary files needed on promotional advertisements, assist the team in creating designs and developing content, publishing brochures for potential clients, analyzing sales reports, and researching the current market trends. A marketing assistant should have excellent organizational and time-management skills to meet deadlines and perform various tasks as required.
Marketing product coordinators and marketing assistants have different pay scales, as shown below.
| Marketing Product Coordinator | Marketing Assistant | |
| Average salary | $50,873 | $39,442 |
| Salary range | Between $30,000 And $84,000 | Between $28,000 And $55,000 |
| Highest paying City | - | Jersey City, NJ |
| Highest paying state | - | New Jersey |
| Best paying company | - | |
| Best paying industry | - | Finance |
There are a few differences between a marketing product coordinator and a marketing assistant in terms of educational background:
| Marketing Product Coordinator | Marketing Assistant | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 77% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing product coordinators' and marketing assistants' demographics:
| Marketing Product Coordinator | Marketing Assistant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 28.9% Female, 71.1% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.7% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.8% White, 65.5% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |