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The differences between marketing product coordinators and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing product coordinator and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $50,873 average annual salary of a marketing product coordinator.
The top three skills for a marketing product coordinator include digital marketing, product development and email marketing. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Marketing Product Coordinator | Marketing Consultant | |
| Yearly salary | $50,873 | $70,593 |
| Hourly rate | $24.46 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 133,980 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing product coordinator supports and coordinates the marketing department's initiatives. A marketing product coordinator's duties are conducting market research to determine customer trends and preferences, setting up tracking systems for online marketing activities, designing and implementing marketing activities, and ensuring products get to the market and to the right customers. They may also be required to analyze sales data, prepare forecasts, track progress with marketing managers and marketing specialists, and collaborate with the design department to produce promotional materials.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Marketing product coordinators and marketing consultants have different pay scales, as shown below.
| Marketing Product Coordinator | Marketing Consultant | |
| Average salary | $50,873 | $70,593 |
| Salary range | Between $30,000 And $84,000 | Between $44,000 And $112,000 |
| Highest paying City | - | Wilmington, DE |
| Highest paying state | - | Delaware |
| Best paying company | - | Meta |
| Best paying industry | - | Technology |
There are a few differences between a marketing product coordinator and a marketing consultant in terms of educational background:
| Marketing Product Coordinator | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 79% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing product coordinators' and marketing consultants' demographics:
| Marketing Product Coordinator | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 28.9% Female, 71.1% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.7% White, 65.9% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |