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The differences between marketing program specialists and content specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing program specialist and a content specialist. Additionally, a content specialist has an average salary of $66,018, which is higher than the $59,974 average annual salary of a marketing program specialist.
The top three skills for a marketing program specialist include channel marketing, digital marketing and project management. The most important skills for a content specialist are customer service, digital marketing, and wordpress.
| Marketing Program Specialist | Content Specialist | |
| Yearly salary | $59,974 | $66,018 |
| Hourly rate | $28.83 | $31.74 |
| Growth rate | 19% | 19% |
| Number of jobs | 139,910 | 40,346 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Marketing program specialists are marketing professionals who manage a set of activities that help an organization achieve its marketing objectives. These specialists must demonstrate effective leadership and project management skills while assisting brand managers to ensure that brand campaigns and programs are executed in a timely manner. They are required to manage cold calls and email campaigns in the promotions of marketing events so that they can increase their sales pipeline. Marketing program specialists must also conduct training for external vendors and internal employees on how to use the customer relationship management (CRM) application.
A content specialist's role is to create strategies in developing captivating and engaging content to boost brand awareness and interest in a company. Their responsibilities revolve around conducting research and analysis of marketing conditions to identify new opportunities, keeping abreast of the latest trends, producing presentations and progress reports, and creating content through various mediums such as social media and print materials. Furthermore, it is essential to coordinate with managers and other content creators, all while adhering to the company's policies and standards.
Marketing program specialists and content specialists have different pay scales, as shown below.
| Marketing Program Specialist | Content Specialist | |
| Average salary | $59,974 | $66,018 |
| Salary range | Between $40,000 And $89,000 | Between $52,000 And $83,000 |
| Highest paying City | Bellevue, WA | San Francisco, CA |
| Highest paying state | Washington | New Jersey |
| Best paying company | Meta | |
| Best paying industry | Manufacturing | Health Care |
There are a few differences between a marketing program specialist and a content specialist in terms of educational background:
| Marketing Program Specialist | Content Specialist | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 76% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing program specialists' and content specialists' demographics:
| Marketing Program Specialist | Content Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 24.2% Female, 75.8% | Male, 43.0% Female, 57.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.1% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 11.0% White, 66.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |