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The differences between marketing program specialists and marketing administrators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing program specialist and a marketing administrator. Additionally, a marketing administrator has an average salary of $68,147, which is higher than the $59,974 average annual salary of a marketing program specialist.
The top three skills for a marketing program specialist include channel marketing, digital marketing and project management. The most important skills for a marketing administrator are powerpoint, salesforce, and database management.
| Marketing Program Specialist | Marketing Administrator | |
| Yearly salary | $59,974 | $68,147 |
| Hourly rate | $28.83 | $32.76 |
| Growth rate | 19% | 19% |
| Number of jobs | 139,910 | 127,569 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 70% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Marketing program specialists are marketing professionals who manage a set of activities that help an organization achieve its marketing objectives. These specialists must demonstrate effective leadership and project management skills while assisting brand managers to ensure that brand campaigns and programs are executed in a timely manner. They are required to manage cold calls and email campaigns in the promotions of marketing events so that they can increase their sales pipeline. Marketing program specialists must also conduct training for external vendors and internal employees on how to use the customer relationship management (CRM) application.
A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.
Marketing program specialists and marketing administrators have different pay scales, as shown below.
| Marketing Program Specialist | Marketing Administrator | |
| Average salary | $59,974 | $68,147 |
| Salary range | Between $40,000 And $89,000 | Between $46,000 And $99,000 |
| Highest paying City | Bellevue, WA | Dover, DE |
| Highest paying state | Washington | Alaska |
| Best paying company | Fox News | |
| Best paying industry | Manufacturing | Finance |
There are a few differences between a marketing program specialist and a marketing administrator in terms of educational background:
| Marketing Program Specialist | Marketing Administrator | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing program specialists' and marketing administrators' demographics:
| Marketing Program Specialist | Marketing Administrator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 24.2% Female, 75.8% | Male, 21.3% Female, 78.7% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.1% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |