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The differences between marketing program specialists and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing program specialist and a marketing analyst. Additionally, a marketing program specialist has an average salary of $59,974, which is higher than the $59,380 average annual salary of a marketing analyst.
The top three skills for a marketing program specialist include channel marketing, digital marketing and project management. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Marketing Program Specialist | Marketing Analyst | |
| Yearly salary | $59,974 | $59,380 |
| Hourly rate | $28.83 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 139,910 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Marketing program specialists are marketing professionals who manage a set of activities that help an organization achieve its marketing objectives. These specialists must demonstrate effective leadership and project management skills while assisting brand managers to ensure that brand campaigns and programs are executed in a timely manner. They are required to manage cold calls and email campaigns in the promotions of marketing events so that they can increase their sales pipeline. Marketing program specialists must also conduct training for external vendors and internal employees on how to use the customer relationship management (CRM) application.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Marketing program specialists and marketing analysts have different pay scales, as shown below.
| Marketing Program Specialist | Marketing Analyst | |
| Average salary | $59,974 | $59,380 |
| Salary range | Between $40,000 And $89,000 | Between $41,000 And $84,000 |
| Highest paying City | Bellevue, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Meta | |
| Best paying industry | Manufacturing | Finance |
There are a few differences between a marketing program specialist and a marketing analyst in terms of educational background:
| Marketing Program Specialist | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing program specialists' and marketing analysts' demographics:
| Marketing Program Specialist | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 24.2% Female, 75.8% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.1% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |