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The differences between marketing program specialists and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing program specialist and a marketing communications specialist. Additionally, a marketing program specialist has an average salary of $59,974, which is higher than the $53,993 average annual salary of a marketing communications specialist.
The top three skills for a marketing program specialist include channel marketing, digital marketing and project management. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.
| Marketing Program Specialist | Marketing Communications Specialist | |
| Yearly salary | $59,974 | $53,993 |
| Hourly rate | $28.83 | $25.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 139,910 | 95,444 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 79% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Marketing program specialists are marketing professionals who manage a set of activities that help an organization achieve its marketing objectives. These specialists must demonstrate effective leadership and project management skills while assisting brand managers to ensure that brand campaigns and programs are executed in a timely manner. They are required to manage cold calls and email campaigns in the promotions of marketing events so that they can increase their sales pipeline. Marketing program specialists must also conduct training for external vendors and internal employees on how to use the customer relationship management (CRM) application.
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
Marketing program specialists and marketing communications specialists have different pay scales, as shown below.
| Marketing Program Specialist | Marketing Communications Specialist | |
| Average salary | $59,974 | $53,993 |
| Salary range | Between $40,000 And $89,000 | Between $36,000 And $80,000 |
| Highest paying City | Bellevue, WA | Seattle, WA |
| Highest paying state | Washington | Delaware |
| Best paying company | Apple | |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a marketing program specialist and a marketing communications specialist in terms of educational background:
| Marketing Program Specialist | Marketing Communications Specialist | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between marketing program specialists' and marketing communications specialists' demographics:
| Marketing Program Specialist | Marketing Communications Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 24.2% Female, 75.8% | Male, 28.0% Female, 72.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.1% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |