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The differences between marketing program specialists and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing program specialist, becoming a marketing executive takes usually requires 8-10 years. Additionally, a marketing executive has an average salary of $73,499, which is higher than the $59,974 average annual salary of a marketing program specialist.
The top three skills for a marketing program specialist include channel marketing, digital marketing and project management. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Marketing Program Specialist | Marketing Executive | |
| Yearly salary | $59,974 | $73,499 |
| Hourly rate | $28.83 | $35.34 |
| Growth rate | 19% | 10% |
| Number of jobs | 139,910 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 70% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
Marketing program specialists are marketing professionals who manage a set of activities that help an organization achieve its marketing objectives. These specialists must demonstrate effective leadership and project management skills while assisting brand managers to ensure that brand campaigns and programs are executed in a timely manner. They are required to manage cold calls and email campaigns in the promotions of marketing events so that they can increase their sales pipeline. Marketing program specialists must also conduct training for external vendors and internal employees on how to use the customer relationship management (CRM) application.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Marketing program specialists and marketing executives have different pay scales, as shown below.
| Marketing Program Specialist | Marketing Executive | |
| Average salary | $59,974 | $73,499 |
| Salary range | Between $40,000 And $89,000 | Between $49,000 And $108,000 |
| Highest paying City | Bellevue, WA | San Francisco, CA |
| Highest paying state | Washington | Nevada |
| Best paying company | Microsoft | |
| Best paying industry | Manufacturing | Retail |
There are a few differences between a marketing program specialist and a marketing executive in terms of educational background:
| Marketing Program Specialist | Marketing Executive | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing program specialists' and marketing executives' demographics:
| Marketing Program Specialist | Marketing Executive | |
| Average age | 37 | 39 |
| Gender ratio | Male, 24.2% Female, 75.8% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.1% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |