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The differences between marketing program specialists and marketing program managers can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing program specialist, becoming a marketing program manager takes usually requires 8-10 years. Additionally, a marketing program manager has an average salary of $86,807, which is higher than the $59,974 average annual salary of a marketing program specialist.
The top three skills for a marketing program specialist include channel marketing, digital marketing and project management. The most important skills for a marketing program manager are digital marketing, project management, and marketing campaigns.
| Marketing Program Specialist | Marketing Program Manager | |
| Yearly salary | $59,974 | $86,807 |
| Hourly rate | $28.83 | $41.73 |
| Growth rate | 19% | 10% |
| Number of jobs | 139,910 | 173,228 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
Marketing program specialists are marketing professionals who manage a set of activities that help an organization achieve its marketing objectives. These specialists must demonstrate effective leadership and project management skills while assisting brand managers to ensure that brand campaigns and programs are executed in a timely manner. They are required to manage cold calls and email campaigns in the promotions of marketing events so that they can increase their sales pipeline. Marketing program specialists must also conduct training for external vendors and internal employees on how to use the customer relationship management (CRM) application.
The job of marketing program managers is to create marketing campaigns for a company's programs and products. They often work closely with the sales and advertising managers and assist in developing pricing strategy and monitoring marketing trends. As a marketing program manager, you are responsible for implementing programs that aim to maximize business revenue. Other duties may include maintaining the segmentation of marketing database, participating in the evaluation of marketing technology, and analyzing the performance of webinars, emails, and campaigns.
Marketing program specialists and marketing program managers have different pay scales, as shown below.
| Marketing Program Specialist | Marketing Program Manager | |
| Average salary | $59,974 | $86,807 |
| Salary range | Between $40,000 And $89,000 | Between $64,000 And $116,000 |
| Highest paying City | Bellevue, WA | San Francisco, CA |
| Highest paying state | Washington | California |
| Best paying company | Meta | |
| Best paying industry | Manufacturing | Transportation |
There are a few differences between a marketing program specialist and a marketing program manager in terms of educational background:
| Marketing Program Specialist | Marketing Program Manager | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing program specialists' and marketing program managers' demographics:
| Marketing Program Specialist | Marketing Program Manager | |
| Average age | 37 | 39 |
| Gender ratio | Male, 24.2% Female, 75.8% | Male, 38.7% Female, 61.3% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.1% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |