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The differences between marketing program specialists and product specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing program specialist and a product specialist. Additionally, a product specialist has an average salary of $85,932, which is higher than the $59,974 average annual salary of a marketing program specialist.
The top three skills for a marketing program specialist include channel marketing, digital marketing and project management. The most important skills for a product specialist are customer service, product knowledge, and sales floor.
| Marketing Program Specialist | Product Specialist | |
| Yearly salary | $59,974 | $85,932 |
| Hourly rate | $28.83 | $41.31 |
| Growth rate | 19% | 19% |
| Number of jobs | 139,910 | 103,863 |
| Job satisfaction | - | 5 |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 64% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Marketing program specialists are marketing professionals who manage a set of activities that help an organization achieve its marketing objectives. These specialists must demonstrate effective leadership and project management skills while assisting brand managers to ensure that brand campaigns and programs are executed in a timely manner. They are required to manage cold calls and email campaigns in the promotions of marketing events so that they can increase their sales pipeline. Marketing program specialists must also conduct training for external vendors and internal employees on how to use the customer relationship management (CRM) application.
A product specialist is required to have excellent knowledge about a product and work with a business unit to ensure excellent product delivery. Product specialists perform product demonstrations to customers and other stakeholders and assist in their promotions and product releases. To gain increased revenue, product specialists must be able to identify new market opportunities. They are required to conduct product and sales training for the marketing team. They must also provide reports about their product-related activities to the management.
Marketing program specialists and product specialists have different pay scales, as shown below.
| Marketing Program Specialist | Product Specialist | |
| Average salary | $59,974 | $85,932 |
| Salary range | Between $40,000 And $89,000 | Between $56,000 And $130,000 |
| Highest paying City | Bellevue, WA | San Bruno, CA |
| Highest paying state | Washington | California |
| Best paying company | ByteDance | |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a marketing program specialist and a product specialist in terms of educational background:
| Marketing Program Specialist | Product Specialist | |
| Most common degree | Bachelor's Degree, 81% | Bachelor's Degree, 64% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing program specialists' and product specialists' demographics:
| Marketing Program Specialist | Product Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 24.2% Female, 75.8% | Male, 59.8% Female, 40.2% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.1% White, 67.3% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.6% White, 66.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |