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The differences between marketing project specialists and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing project specialist and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $60,214 average annual salary of a marketing project specialist.
The top three skills for a marketing project specialist include project management, digital marketing and marketing campaigns. The most important skills for a marketing consultant are customer service, web content, and media sales.
| Marketing Project Specialist | Marketing Consultant | |
| Yearly salary | $60,214 | $70,593 |
| Hourly rate | $28.95 | $33.94 |
| Growth rate | 19% | 19% |
| Number of jobs | 89,613 | 88,935 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A marketing project specialist plays a vital role in a company's marketing team. They are primarily in charge of conceptualizing and developing marketing materials in adherence to the project's goals and objectives. They must also perform research and analysis to identify new project opportunities, assess existing materials, and resolve issues and concerns promptly and efficiently. Furthermore, as a marketing project specialist, it is essential to guide staff while implementing the company's policies and regulations, including its vision and mission.
A marketing consultant is responsible for utilizing their extensive retail expertise to develop strategies on how to strengthen client base and achieve better sales. Furthermore, a marketing consultant must perform research and analysis to determine opportunities for financial gains, devise plans to improve client satisfaction, assess the competition, look out for any risks, and develop its brand and image. They should also ensure that all steps taken adhere to the policies and regulations of the organization.
Marketing project specialists and marketing consultants have different pay scales, as shown below.
| Marketing Project Specialist | Marketing Consultant | |
| Average salary | $60,214 | $70,593 |
| Salary range | Between $46,000 And $77,000 | Between $44,000 And $112,000 |
| Highest paying City | Seattle, WA | Wilmington, DE |
| Highest paying state | Delaware | Delaware |
| Best paying company | ServiceNow | Meta |
| Best paying industry | Professional | Technology |
There are a few differences between a marketing project specialist and a marketing consultant in terms of educational background:
| Marketing Project Specialist | Marketing Consultant | |
| Most common degree | Bachelor's Degree, 80% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing project specialists' and marketing consultants' demographics:
| Marketing Project Specialist | Marketing Consultant | |
| Average age | 37 | 37 |
| Gender ratio | Male, 40.9% Female, 59.1% | Male, 46.0% Female, 54.0% |
| Race ratio | Black or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.5% White, 64.2% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |