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Marketing project specialist vs marketing specialist

The differences between marketing project specialists and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing project specialist and a marketing specialist. Additionally, a marketing project specialist has an average salary of $60,214, which is higher than the $54,942 average annual salary of a marketing specialist.

The top three skills for a marketing project specialist include project management, digital marketing and marketing campaigns. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

Marketing project specialist vs marketing specialist overview

Marketing Project SpecialistMarketing Specialist
Yearly salary$60,214$54,942
Hourly rate$28.95$26.41
Growth rate19%19%
Number of jobs89,61387,145
Job satisfaction--
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 78%
Average age3737
Years of experience66

What does a marketing project specialist do?

A marketing project specialist plays a vital role in a company's marketing team. They are primarily in charge of conceptualizing and developing marketing materials in adherence to the project's goals and objectives. They must also perform research and analysis to identify new project opportunities, assess existing materials, and resolve issues and concerns promptly and efficiently. Furthermore, as a marketing project specialist, it is essential to guide staff while implementing the company's policies and regulations, including its vision and mission.

What does a marketing specialist do?

A marketing specialist's primary responsibility revolves around conducting thorough market research and analysis to acquire extensive knowledge and understanding of a brand and how it will work in the consumer market. They must determine and come up with strategies and utilize this to develop various programs or campaigns that would be vital in bringing more awareness to the brand, thus boosting sales and improving client base. Furthermore, a marketing specialist must also use their expertise to figure out new opportunities and trends that will work for the company.

Marketing project specialist vs marketing specialist salary

Marketing project specialists and marketing specialists have different pay scales, as shown below.

Marketing Project SpecialistMarketing Specialist
Average salary$60,214$54,942
Salary rangeBetween $46,000 And $77,000Between $36,000 And $82,000
Highest paying CitySeattle, WASeattle, WA
Highest paying stateDelawareWashington
Best paying companyServiceNowGoogle
Best paying industryProfessionalTechnology

Differences between marketing project specialist and marketing specialist education

There are a few differences between a marketing project specialist and a marketing specialist in terms of educational background:

Marketing Project SpecialistMarketing Specialist
Most common degreeBachelor's Degree, 80%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing project specialist vs marketing specialist demographics

Here are the differences between marketing project specialists' and marketing specialists' demographics:

Marketing Project SpecialistMarketing Specialist
Average age3737
Gender ratioMale, 40.9% Female, 59.1%Male, 35.5% Female, 64.5%
Race ratioBlack or African American, 4.8% Unknown, 4.9% Hispanic or Latino, 11.4% Asian, 14.5% White, 64.2% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing project specialist and marketing specialist duties and responsibilities

Marketing project specialist example responsibilities.

  • Manage a page on Facebook of a poorly performing business and make efforts to improve that business.
  • Improve efficiency in project output by managing SEO project deliverables, including the allocation and budgeting of resources.
  • Design and implement SharePoint site to automate submission / distribution system, increasing efficiency and reducing drain on system resources.
  • Maintain marketing contacts in DSA/MID CRM database.
  • Analyze commercial banking website traffic, display efficiency and SEO strategies.
  • Introduce HTML emails to improve quality, clarity and brevity of internal communications.
  • Show more

Marketing specialist example responsibilities.

  • Manage company twitter feed, posting new requisitions and articles of interest.
  • Generate leads, create property postings, social media (Instagram, Facebook, etc . )
  • Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
  • Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
  • Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
  • Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.
  • Show more

Marketing project specialist vs marketing specialist skills

Common marketing project specialist skills
  • Project Management, 12%
  • Digital Marketing, 11%
  • Marketing Campaigns, 10%
  • Channel Marketing, 8%
  • PowerPoint, 7%
  • CRM, 6%
Common marketing specialist skills
  • Digital Marketing, 13%
  • Marketing Campaigns, 6%
  • Project Management, 5%
  • Email Marketing, 4%
  • PowerPoint, 4%
  • Customer Service, 4%

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