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The differences between marketing support specialists and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing support specialist and a digital marketing specialist. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $47,102 average annual salary of a marketing support specialist.
The top three skills for a marketing support specialist include powerpoint, digital marketing and CRM. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Marketing Support Specialist | Digital Marketing Specialist | |
| Yearly salary | $47,102 | $60,359 |
| Hourly rate | $22.65 | $29.02 |
| Growth rate | 19% | 19% |
| Number of jobs | 170,407 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Marketing support specialists are experts who provide support and perform tasks related to marketing and promoting a company's products. These specialists are required to produce written and visual content that will be presented on flyers or other printed materials, as well as creating website content or online promotional materials. They must collaborate with other marketing professionals and sales staff so that they can shape the brand message for the company. Marketing support specialists must also distribute promotional materials to sales staff through email or upload them to a Cloud or other storage system.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Marketing support specialists and digital marketing specialists have different pay scales, as shown below.
| Marketing Support Specialist | Digital Marketing Specialist | |
| Average salary | $47,102 | $60,359 |
| Salary range | Between $30,000 And $72,000 | Between $44,000 And $81,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Meta |
| Best paying industry | - | Finance |
There are a few differences between a marketing support specialist and a digital marketing specialist in terms of educational background:
| Marketing Support Specialist | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing support specialists' and digital marketing specialists' demographics:
| Marketing Support Specialist | Digital Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 32.9% Female, 67.1% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |