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Marketing support specialist vs marketing and sales coordinator

The differences between marketing support specialists and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing support specialist and a marketing and sales coordinator. Additionally, a marketing support specialist has an average salary of $47,102, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.

The top three skills for a marketing support specialist include powerpoint, digital marketing and CRM. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.

Marketing support specialist vs marketing and sales coordinator overview

Marketing Support SpecialistMarketing And Sales Coordinator
Yearly salary$47,102$45,306
Hourly rate$22.65$21.78
Growth rate19%19%
Number of jobs170,40789,923
Job satisfaction--
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 78%
Average age3737
Years of experience66

What does a marketing support specialist do?

Marketing support specialists are experts who provide support and perform tasks related to marketing and promoting a company's products. These specialists are required to produce written and visual content that will be presented on flyers or other printed materials, as well as creating website content or online promotional materials. They must collaborate with other marketing professionals and sales staff so that they can shape the brand message for the company. Marketing support specialists must also distribute promotional materials to sales staff through email or upload them to a Cloud or other storage system.

What does a marketing and sales coordinator do?

A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.

Marketing support specialist vs marketing and sales coordinator salary

Marketing support specialists and marketing and sales coordinators have different pay scales, as shown below.

Marketing Support SpecialistMarketing And Sales Coordinator
Average salary$47,102$45,306
Salary rangeBetween $30,000 And $72,000Between $33,000 And $61,000
Highest paying City-Alameda, CA
Highest paying state-Delaware
Best paying company-AIG
Best paying industry-Professional

Differences between marketing support specialist and marketing and sales coordinator education

There are a few differences between a marketing support specialist and a marketing and sales coordinator in terms of educational background:

Marketing Support SpecialistMarketing And Sales Coordinator
Most common degreeBachelor's Degree, 69%Bachelor's Degree, 78%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Marketing support specialist vs marketing and sales coordinator demographics

Here are the differences between marketing support specialists' and marketing and sales coordinators' demographics:

Marketing Support SpecialistMarketing And Sales Coordinator
Average age3737
Gender ratioMale, 32.9% Female, 67.1%Male, 27.0% Female, 73.0%
Race ratioBlack or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between marketing support specialist and marketing and sales coordinator duties and responsibilities

Marketing support specialist example responsibilities.

  • Manage a team of marketing professionals delivering customize program communications throughout the distribution channel including POS and consumer materials.
  • Utilize the CRM marketing database to develop marketing strategies that increase sales.
  • Develop solid understanding of mobile applications and enterprise systems used by asset management firms from CRM to accounting and compliance systems.
  • Coordinate web-base marketing campaigns including copywriting, proofreading and collaborating with designers to insure all materials are in-line with brand standards.
  • Assist internal communications team on creation of SharePoint pages for company intranet.

Marketing and sales coordinator example responsibilities.

  • Manage menus, photos, and promotions on the official website, as well as posts to OpenTable and Facebook.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Create an Instagram and increase followers from 0 to 300 and gain one new customer.
  • Review company websites for content and pricing accuracy, as well as ensuring SEO efforts and best practices are followed.
  • Update corporate website and LinkedIn page with news, new products and keywords and monitor and reply to web feedback.
  • Interact with all department heads for the coordination and implementation of interdepartmental projects, including gathering data for RFP's.
  • Show more

Marketing support specialist vs marketing and sales coordinator skills

Common marketing support specialist skills
  • PowerPoint, 13%
  • Digital Marketing, 8%
  • CRM, 7%
  • Marketing Campaigns, 6%
  • Salesforce, 5%
  • Indesign, 5%
Common marketing and sales coordinator skills
  • Trade Shows, 8%
  • Customer Service, 7%
  • Marketing Campaigns, 7%
  • PowerPoint, 6%
  • CRM, 6%
  • Salesforce, 4%

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