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The differences between marketing support specialists and marketing and sales coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing support specialist and a marketing and sales coordinator. Additionally, a marketing support specialist has an average salary of $47,102, which is higher than the $45,306 average annual salary of a marketing and sales coordinator.
The top three skills for a marketing support specialist include powerpoint, digital marketing and CRM. The most important skills for a marketing and sales coordinator are trade shows, customer service, and marketing campaigns.
| Marketing Support Specialist | Marketing And Sales Coordinator | |
| Yearly salary | $47,102 | $45,306 |
| Hourly rate | $22.65 | $21.78 |
| Growth rate | 19% | 19% |
| Number of jobs | 170,407 | 89,923 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Marketing support specialists are experts who provide support and perform tasks related to marketing and promoting a company's products. These specialists are required to produce written and visual content that will be presented on flyers or other printed materials, as well as creating website content or online promotional materials. They must collaborate with other marketing professionals and sales staff so that they can shape the brand message for the company. Marketing support specialists must also distribute promotional materials to sales staff through email or upload them to a Cloud or other storage system.
A marketing and sales coordinator is responsible for supporting the marketing and sales operations on developing promotional campaigns and marketing strategies, including analyzing the market trends to present new products and services to meet customer demands and public interests. Marketing and sales coordinators perform various administrative tasks, such as creating sales reports, responding to customers' inquiries and concerns, updating the company's social media platforms, and reaching out to existing and potential clients for new offers, generating revenues and business profitability.
Marketing support specialists and marketing and sales coordinators have different pay scales, as shown below.
| Marketing Support Specialist | Marketing And Sales Coordinator | |
| Average salary | $47,102 | $45,306 |
| Salary range | Between $30,000 And $72,000 | Between $33,000 And $61,000 |
| Highest paying City | - | Alameda, CA |
| Highest paying state | - | Delaware |
| Best paying company | - | AIG |
| Best paying industry | - | Professional |
There are a few differences between a marketing support specialist and a marketing and sales coordinator in terms of educational background:
| Marketing Support Specialist | Marketing And Sales Coordinator | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing support specialists' and marketing and sales coordinators' demographics:
| Marketing Support Specialist | Marketing And Sales Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 32.9% Female, 67.1% | Male, 27.0% Female, 73.0% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 10.1% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |