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The differences between marketing support specialists and marketing & events coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a marketing support specialist and a marketing & events coordinator. Additionally, a marketing support specialist has an average salary of $47,102, which is higher than the $41,447 average annual salary of a marketing & events coordinator.
The top three skills for a marketing support specialist include powerpoint, digital marketing and CRM. The most important skills for a marketing & events coordinator are event planning, trade shows, and marketing campaigns.
| Marketing Support Specialist | Marketing & Events Coordinator | |
| Yearly salary | $47,102 | $41,447 |
| Hourly rate | $22.65 | $19.93 |
| Growth rate | 19% | 19% |
| Number of jobs | 170,407 | 84,375 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 81% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Marketing support specialists are experts who provide support and perform tasks related to marketing and promoting a company's products. These specialists are required to produce written and visual content that will be presented on flyers or other printed materials, as well as creating website content or online promotional materials. They must collaborate with other marketing professionals and sales staff so that they can shape the brand message for the company. Marketing support specialists must also distribute promotional materials to sales staff through email or upload them to a Cloud or other storage system.
A marketing and events coordinator is responsible for planning, producing, and supervising the execution of communications and marketing plan activities such as promotions, collateral materials, and media. You are expected to create materials to deliver the company's messages to the media and the public. You will perform other tasks that may include overseeing and coordinating conferences, seminars, and meetings, planning the communications calendar to ensure the program is executed on time, and participating in budget management and development. You are also expected to ensure information accuracy through proofreading.
Marketing support specialists and marketing & events coordinators have different pay scales, as shown below.
| Marketing Support Specialist | Marketing & Events Coordinator | |
| Average salary | $47,102 | $41,447 |
| Salary range | Between $30,000 And $72,000 | Between $31,000 And $54,000 |
| Highest paying City | - | Jersey City, NJ |
| Highest paying state | - | New Jersey |
| Best paying company | - | A.T. Kearney |
| Best paying industry | - | Start-up |
There are a few differences between a marketing support specialist and a marketing & events coordinator in terms of educational background:
| Marketing Support Specialist | Marketing & Events Coordinator | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 81% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between marketing support specialists' and marketing & events coordinators' demographics:
| Marketing Support Specialist | Marketing & Events Coordinator | |
| Average age | 37 | 37 |
| Gender ratio | Male, 32.9% Female, 67.1% | Male, 24.6% Female, 75.4% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.8% White, 67.1% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |