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The differences between marketing support specialists and support specialists can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a marketing support specialist, becoming a support specialist takes usually requires 1-2 years. Additionally, a marketing support specialist has an average salary of $47,102, which is higher than the $40,782 average annual salary of a support specialist.
The top three skills for a marketing support specialist include powerpoint, digital marketing and CRM. The most important skills for a support specialist are customer service, patients, and mental health.
| Marketing Support Specialist | Support Specialist | |
| Yearly salary | $47,102 | $40,782 |
| Hourly rate | $22.65 | $19.61 |
| Growth rate | 19% | 10% |
| Number of jobs | 170,407 | 125,740 |
| Job satisfaction | - | 3 |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 52% |
| Average age | 37 | 42 |
| Years of experience | 6 | 2 |
Marketing support specialists are experts who provide support and perform tasks related to marketing and promoting a company's products. These specialists are required to produce written and visual content that will be presented on flyers or other printed materials, as well as creating website content or online promotional materials. They must collaborate with other marketing professionals and sales staff so that they can shape the brand message for the company. Marketing support specialists must also distribute promotional materials to sales staff through email or upload them to a Cloud or other storage system.
A support specialist is responsible for assisting technical and administrative support, depending on the business need. Support specialists must have extensive knowledge of the services of the organization they work for to assist customers with their inquiries and resolve complaints efficiently. A support specialist maintains documents of issue resolution, providing recommendations to improve business strategies and procedures. Support specialists must be well-versed on technology systems, perform basic troubleshooting, and secure databases. They should also have impeccable customer service and communication skills to attend with customers' needs and requests.
Marketing support specialists and support specialists have different pay scales, as shown below.
| Marketing Support Specialist | Support Specialist | |
| Average salary | $47,102 | $40,782 |
| Salary range | Between $30,000 And $72,000 | Between $25,000 And $64,000 |
| Highest paying City | - | New York, NY |
| Highest paying state | - | New York |
| Best paying company | - | Microsoft |
| Best paying industry | - | Technology |
There are a few differences between a marketing support specialist and a support specialist in terms of educational background:
| Marketing Support Specialist | Support Specialist | |
| Most common degree | Bachelor's Degree, 69% | Bachelor's Degree, 52% |
| Most common major | Business | Business |
| Most common college | University of Georgia | Stanford University |
Here are the differences between marketing support specialists' and support specialists' demographics:
| Marketing Support Specialist | Support Specialist | |
| Average age | 37 | 42 |
| Gender ratio | Male, 32.9% Female, 67.1% | Male, 38.4% Female, 61.6% |
| Race ratio | Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.6% American Indian and Alaska Native, 0.1% | Black or African American, 11.5% Unknown, 5.4% Hispanic or Latino, 15.9% Asian, 10.4% White, 56.4% American Indian and Alaska Native, 0.4% |
| LGBT Percentage | 10% | 11% |