Marketing vice president vs assistant marketing director

The differences between marketing vice presidents and assistant marketing directors can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a marketing vice president and an assistant marketing director. Additionally, a marketing vice president has an average salary of $177,188, which is higher than the $55,415 average annual salary of an assistant marketing director.

The top three skills for a marketing vice president include digital marketing, analytics and marketing campaigns. The most important skills for an assistant marketing director are digital marketing, marketing campaigns, and graphic design.

Marketing vice president vs assistant marketing director overview

	Marketing Vice President	Assistant Marketing Director
Yearly salary	$177,188	$55,415
Hourly rate	$85.19	$26.64
Growth rate	10%	10%
Number of jobs	111,356	94,447
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 74%
Average age	39	39
Years of experience	10	10

What does a marketing vice president do?

Marketing vice presidents (VPs) are responsible for a company's overall marketing efforts and strategies. They plan and develop marketing strategies to bolster their company's market positioning and attain business goals. In addition, they are responsible for overseeing and coaching a marketing team and driving the implementation of marketing campaigns. Marketing VPs also direct and support the collection, analysis, and interpretation of market data market research, and manage marketing expenditures and budgets. The qualifications and requirements for this position include a master's degree in marketing or communication, previous work experience, and outstanding leadership skills.

What does an assistant marketing director do?

An assistant marketing director oversees the daily operations of an establishment, all while performing administrative duties to maintain an efficient workflow. Although the extent of their responsibilities depends on their company or industry of employment, it usually includes conducting market research and analyses, liaising with internal and external parties, gathering and reviewing progress reports from various teams, and coordinating with the director in handling different marketing projects and programs. Moreover, as an assistant marketing director, it is essential to lead employees while implementing company policies and regulations.

Marketing vice president vs assistant marketing director salary

Marketing vice presidents and assistant marketing directors have different pay scales, as shown below.

	Marketing Vice President	Assistant Marketing Director
Average salary	$177,188	$55,415
Salary range	Between $121,000 And $258,000	Between $35,000 And $86,000
Highest paying City	San Francisco, CA	San Francisco, CA
Highest paying state	Oregon	California
Best paying company	Coty	Moody's
Best paying industry	Retail	-

Differences between marketing vice president and assistant marketing director education

There are a few differences between a marketing vice president and an assistant marketing director in terms of educational background:

	Marketing Vice President	Assistant Marketing Director
Most common degree	Bachelor's Degree, 77%	Bachelor's Degree, 74%
Most common major	Business	Business
Most common college	University of Georgia	University of Georgia

Marketing vice president vs assistant marketing director demographics

Here are the differences between marketing vice presidents' and assistant marketing directors' demographics:

	Marketing Vice President	Assistant Marketing Director
Average age	39	39
Gender ratio	Male, 64.4% Female, 35.6%	Male, 39.7% Female, 60.3%
Race ratio	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%	Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage	10%	10%

Differences between marketing vice president and assistant marketing director duties and responsibilities

Marketing vice president example responsibilities.

Lead the procurement of all physical products and RFP design.
Manage Facebook account and promote upcoming events on campus using different marketing tactics
Work both from RFP and from prospecting.
Include oversight of all creative development, messaging and production of collateral materials for donors.
Spearhead and implement the change management initiative to roll out HCP MCM to entire company.
Create the structure and foundation for an in-house call center team that receives 15-20k calls a month.

Assistant marketing director example responsibilities.

Manage website development/content and SEM strategies for corporate and divisional sites.
Manage medical billing and serve as liaison between patient and insurance including Medicaid and Medicare as required.
Direct the advertising, marketing and promotional efforts of a major FM station.
Maintain social networks and create mini-commercials featuring high-end stores in the mall for Facebook.
Plan in compliance with FCC rules, regulations, and guidelines in radio promotions.
Maintain accurate records of contestants and ensure contests are conduct in accordance with FCC regulations and law.

Marketing vice president vs assistant marketing director skills

Common marketing vice president skills

Digital Marketing, 14%
Analytics, 8%
Marketing Campaigns, 5%
SEO, 4%
Integrated Marketing, 3%
CRM, 3%

Common assistant marketing director skills

Digital Marketing, 12%
Marketing Campaigns, 8%
Graphic Design, 6%
Facebook, 5%
Press Releases, 5%
Google Analytics, 5%

Marketing Vice President vs. similar jobs

Marketing Vice President related careers

Marketing Vice President related jobs

What similar roles do

Zippia Careers
Executive Management Industry
Marketing Vice President
Marketing Vice President vs Assistant Marketing Director

Updated January 8, 2025

Browse executive management jobs