National vice president of sales vs senior vice president of marketing

Differences between national vice president of sales and senior vice president of marketing duties and responsibilities

National vice president of sales example responsibilities.

• Lead efforts, prove business case, and implement an innovative corporate CRM system to simplify the process for sales representatives.
• Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
• Create a new ROI analytics tool to measure sales attribution.
• Restructure the national sales and support organization for this CRM provider of outsource sales and customer service.
• Develop close relationships with local and national ad agencies and marketers to participate in the RFP and RFI planning process.
• Full responsibility for all sales activities for a start-up electronic commerce company managing electronic data flow in the healthcare industry.
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Senior vice president of marketing example responsibilities.

• Lead all B2B and B2C marketing, business improvement and project execution efforts.
• Create and manage new sales channels including direct, indirect, B2B and B2C.
• Manage rebranding initiative: strategy, brand standards, logo change, content strategy, visual identity, new collateral.
• Manage CRM data and customize reports on implementations, enhancements and opportunities.
• Establish and manage an innovative direct response performance measurement, reporting and analytics practice around the business.
• Manage all internal company-wide communications, including company intranet, quarterly all- company meetings broadcast to all locations and executive communications.
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