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Online marketing consultant vs marketing account executive

The differences between online marketing consultants and marketing account executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become an online marketing consultant, becoming a marketing account executive takes usually requires 8-10 years. Additionally, an online marketing consultant has an average salary of $70,226, which is higher than the $52,986 average annual salary of a marketing account executive.

The top three skills for an online marketing consultant include web design, search engine optimization and google adwords. The most important skills for a marketing account executive are digital marketing, c-level, and CRM.

Online marketing consultant vs marketing account executive overview

Online Marketing ConsultantMarketing Account Executive
Yearly salary$70,226$52,986
Hourly rate$33.76$25.47
Growth rate19%10%
Number of jobs77,854188,195
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 80%
Average age3739
Years of experience610

Online marketing consultant vs marketing account executive salary

Online marketing consultants and marketing account executives have different pay scales, as shown below.

Online Marketing ConsultantMarketing Account Executive
Average salary$70,226$52,986
Salary rangeBetween $54,000 And $90,000Between $36,000 And $75,000
Highest paying City-Reston, VA
Highest paying state-Virginia
Best paying company-Google
Best paying industry-Finance

Differences between online marketing consultant and marketing account executive education

There are a few differences between an online marketing consultant and a marketing account executive in terms of educational background:

Online Marketing ConsultantMarketing Account Executive
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 80%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Online marketing consultant vs marketing account executive demographics

Here are the differences between online marketing consultants' and marketing account executives' demographics:

Online Marketing ConsultantMarketing Account Executive
Average age3739
Gender ratioMale, 59.1% Female, 40.9%Male, 45.1% Female, 54.9%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.8% White, 65.7% American Indian and Alaska Native, 0.1%Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2%
LGBT Percentage10%10%

Differences between online marketing consultant and marketing account executive duties and responsibilities

Online marketing consultant example responsibilities.

  • Develop and manage Facebook ad campaigns.
  • Market and sell digital advertising solutions, managing all accounts in Salesforce
  • Maintain sites and provide customization using HTML and CSS.
  • Provide HTML support in the creation and maintenance of stand-alone landing pages.
  • Maximize efficiency of marketing campaigns through testing and optimization design to reduce client costs and increase ROI.
  • Start B2C s marketing efforts, utilizing PPC, SEO (on-site and off-site) and ReTargeting as the key pieces.
  • Show more

Marketing account executive example responsibilities.

  • Engage with the Facebook community and manage feedback and customer inquiries.
  • Create engaging content on Facebook and Instagram to inform potential leads about services, along with promoting clients businesses.
  • Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
  • Create innovative marketing and business plans with SEO, SEM and social media strategies to define selling plan and campaign.
  • Create customized sales presentations including PowerPoint presentations, custom tailor brochures, and specialize demo presentations.
  • Recruit to develop and execute the CRM programs targeting consumers for Astra-Zeneca brands.
  • Show more

Online marketing consultant vs marketing account executive skills

Common online marketing consultant skills
  • Web Design, 24%
  • Search Engine Optimization, 8%
  • Google Adwords, 7%
  • Google Analytics, 5%
  • Facebook, 5%
  • PPC, 4%
Common marketing account executive skills
  • Digital Marketing, 35%
  • C-Level, 11%
  • CRM, 6%
  • Customer Satisfaction, 5%
  • Lead Generation, 4%
  • Brand Awareness, 4%

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