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Online marketing consultant vs marketing representative

The differences between online marketing consultants and marketing representatives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an online marketing consultant and a marketing representative. Additionally, an online marketing consultant has an average salary of $70,226, which is higher than the $47,376 average annual salary of a marketing representative.

The top three skills for an online marketing consultant include web design, search engine optimization and google adwords. The most important skills for a marketing representative are product knowledge, customer service, and sales presentations.

Online marketing consultant vs marketing representative overview

Online Marketing ConsultantMarketing Representative
Yearly salary$70,226$47,376
Hourly rate$33.76$22.78
Growth rate19%19%
Number of jobs77,854217,886
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 68%
Average age3737
Years of experience66

Online marketing consultant vs marketing representative salary

Online marketing consultants and marketing representatives have different pay scales, as shown below.

Online Marketing ConsultantMarketing Representative
Average salary$70,226$47,376
Salary rangeBetween $54,000 And $90,000Between $28,000 And $77,000
Highest paying City-New York, NY
Highest paying state-Washington
Best paying company-Amazon
Best paying industry-Finance

Differences between online marketing consultant and marketing representative education

There are a few differences between an online marketing consultant and a marketing representative in terms of educational background:

Online Marketing ConsultantMarketing Representative
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 68%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Online marketing consultant vs marketing representative demographics

Here are the differences between online marketing consultants' and marketing representatives' demographics:

Online Marketing ConsultantMarketing Representative
Average age3737
Gender ratioMale, 59.1% Female, 40.9%Male, 46.7% Female, 53.3%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.8% White, 65.7% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between online marketing consultant and marketing representative duties and responsibilities

Online marketing consultant example responsibilities.

  • Develop and manage Facebook ad campaigns.
  • Market and sell digital advertising solutions, managing all accounts in Salesforce
  • Maintain sites and provide customization using HTML and CSS.
  • Provide HTML support in the creation and maintenance of stand-alone landing pages.
  • Maximize efficiency of marketing campaigns through testing and optimization design to reduce client costs and increase ROI.
  • Start B2C s marketing efforts, utilizing PPC, SEO (on-site and off-site) and ReTargeting as the key pieces.
  • Show more

Marketing representative example responsibilities.

  • Manage the overall voice/presence on Facebook and provide content into social applications as needed.
  • Achieve real growth successes employing attentive needs base services and business development campaigns utilizing amass network of legal and healthcare professionals.
  • Post creative and strategic posts regularly to the company's Facebook and Instagram pages.
  • Create PowerPoint presentations of the performed market research about the consumer electronics industry and the imminent competition.
  • Review payroll entries for accuracy and resolve issues if need.
  • Perform layout of classify section in InDesign each month and assist editorial department with proofing.
  • Show more

Online marketing consultant vs marketing representative skills

Common online marketing consultant skills
  • Web Design, 24%
  • Search Engine Optimization, 8%
  • Google Adwords, 7%
  • Google Analytics, 5%
  • Facebook, 5%
  • PPC, 4%
Common marketing representative skills
  • Product Knowledge, 19%
  • Customer Service, 14%
  • Sales Presentations, 5%
  • Life Insurance, 4%
  • PowerPoint, 4%
  • Business Development, 4%

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