Online marketing consultant vs online marketing manager

Differences between online marketing consultant and online marketing manager duties and responsibilities

Online marketing consultant example responsibilities.

• Develop and manage Facebook ad campaigns.
• Market and sell digital advertising solutions, managing all accounts in Salesforce
• Maintain sites and provide customization using HTML and CSS.
• Provide HTML support in the creation and maintenance of stand-alone landing pages.
• Maximize efficiency of marketing campaigns through testing and optimization design to reduce client costs and increase ROI.
• Start B2C s marketing efforts, utilizing PPC, SEO (on-site and off-site) and ReTargeting as the key pieces.
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Online marketing manager example responsibilities.

• Manage all aspects of e-mail campaigns including creating the direct e-mailings (text and HTML).
• Implement and manage various PPC campaigns and other paid online advertisements including Facebook ads to increase search traffic.
• Manage Facebook strategies to increase brand awareness and monitoring of social media activities.
• Recommend and manage external partners for e-commerce and marketing initiatives; negotiate media buys across multiple channels.
• Lead program to continuous profitability by reviewing capital allocation and performing P/L management, promotional modeling, and ROI analysis.
• Budget and report on the performance of each customer acquisition channel, ensuring marketing KPIs perform at optimal levels.
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