Post job

Online marketing consultant vs research consultant

The differences between online marketing consultants and research consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an online marketing consultant and a research consultant. Additionally, a research consultant has an average salary of $83,492, which is higher than the $70,226 average annual salary of an online marketing consultant.

The top three skills for an online marketing consultant include web design, search engine optimization and google adwords. The most important skills for a research consultant are data collection, medicaid, and business development.

Online marketing consultant vs research consultant overview

Online Marketing ConsultantResearch Consultant
Yearly salary$70,226$83,492
Hourly rate$33.76$40.14
Growth rate19%19%
Number of jobs77,85461,865
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 61%
Average age3737
Years of experience66

Online marketing consultant vs research consultant salary

Online marketing consultants and research consultants have different pay scales, as shown below.

Online Marketing ConsultantResearch Consultant
Average salary$70,226$83,492
Salary rangeBetween $54,000 And $90,000Between $60,000 And $115,000
Highest paying City-New York, NY
Highest paying state-New York
Best paying company-Microsoft
Best paying industry-Education

Differences between online marketing consultant and research consultant education

There are a few differences between an online marketing consultant and a research consultant in terms of educational background:

Online Marketing ConsultantResearch Consultant
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 61%
Most common majorBusinessPsychology
Most common collegeUniversity of GeorgiaUniversity of Georgia

Online marketing consultant vs research consultant demographics

Here are the differences between online marketing consultants' and research consultants' demographics:

Online Marketing ConsultantResearch Consultant
Average age3737
Gender ratioMale, 59.1% Female, 40.9%Male, 48.2% Female, 51.8%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.8% White, 65.7% American Indian and Alaska Native, 0.1%Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.1% Asian, 14.0% White, 65.1% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between online marketing consultant and research consultant duties and responsibilities

Online marketing consultant example responsibilities.

  • Develop and manage Facebook ad campaigns.
  • Market and sell digital advertising solutions, managing all accounts in Salesforce
  • Maintain sites and provide customization using HTML and CSS.
  • Provide HTML support in the creation and maintenance of stand-alone landing pages.
  • Maximize efficiency of marketing campaigns through testing and optimization design to reduce client costs and increase ROI.
  • Start B2C s marketing efforts, utilizing PPC, SEO (on-site and off-site) and ReTargeting as the key pieces.
  • Show more

Research consultant example responsibilities.

  • Lead research team in IRB transition from traditional hard copy submission to electronic submission.
  • Develop an SQL solution to automate performance attribution reports.
  • Attain and practice medical insurance information rapidly and correctly; including main carriers and Medicaid.
  • Design and oversee implementation of decision-analytic models and database analyses using SAS, SPSS, and STATA.
  • Pull, merge data by using SAS, and assign tags.
  • Isolate, purify and quantify DNA from human blood.
  • Show more

Online marketing consultant vs research consultant skills

Common online marketing consultant skills
  • Web Design, 24%
  • Search Engine Optimization, 8%
  • Google Adwords, 7%
  • Google Analytics, 5%
  • Facebook, 5%
  • PPC, 4%
Common research consultant skills
  • Data Collection, 12%
  • Medicaid, 8%
  • Business Development, 6%
  • Study Design, 5%
  • Data Analysis, 5%
  • Survey Design, 5%

Browse business and financial jobs