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Online marketing consultant vs senior marketing analyst

The differences between online marketing consultants and senior marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both an online marketing consultant and a senior marketing analyst. Additionally, a senior marketing analyst has an average salary of $83,321, which is higher than the $70,226 average annual salary of an online marketing consultant.

The top three skills for an online marketing consultant include web design, search engine optimization and google adwords. The most important skills for a senior marketing analyst are tableau, digital marketing, and SQL.

Online marketing consultant vs senior marketing analyst overview

Online Marketing ConsultantSenior Marketing Analyst
Yearly salary$70,226$83,321
Hourly rate$33.76$40.06
Growth rate19%19%
Number of jobs77,854110,012
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Average age3737
Years of experience66

Online marketing consultant vs senior marketing analyst salary

Online marketing consultants and senior marketing analysts have different pay scales, as shown below.

Online Marketing ConsultantSenior Marketing Analyst
Average salary$70,226$83,321
Salary rangeBetween $54,000 And $90,000Between $63,000 And $109,000
Highest paying City-San Francisco, CA
Highest paying state-Washington
Best paying company-Credit Karma
Best paying industry-Finance

Differences between online marketing consultant and senior marketing analyst education

There are a few differences between an online marketing consultant and a senior marketing analyst in terms of educational background:

Online Marketing ConsultantSenior Marketing Analyst
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 75%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Online marketing consultant vs senior marketing analyst demographics

Here are the differences between online marketing consultants' and senior marketing analysts' demographics:

Online Marketing ConsultantSenior Marketing Analyst
Average age3737
Gender ratioMale, 59.1% Female, 40.9%Male, 51.7% Female, 48.3%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.2% Asian, 11.8% White, 65.7% American Indian and Alaska Native, 0.1%Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.1% White, 65.0% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between online marketing consultant and senior marketing analyst duties and responsibilities

Online marketing consultant example responsibilities.

  • Develop and manage Facebook ad campaigns.
  • Market and sell digital advertising solutions, managing all accounts in Salesforce
  • Maintain sites and provide customization using HTML and CSS.
  • Provide HTML support in the creation and maintenance of stand-alone landing pages.
  • Maximize efficiency of marketing campaigns through testing and optimization design to reduce client costs and increase ROI.
  • Start B2C s marketing efforts, utilizing PPC, SEO (on-site and off-site) and ReTargeting as the key pieces.
  • Show more

Senior marketing analyst example responsibilities.

  • Implement data visualization tools on top of it and achieve the goal of centralize reporting and consistency in metircs.
  • Manage cross-sell efforts including optimizing and identifying placements and utilizing Omniture to create performance reports.
  • Discover a need for new SEO optimize support pages.
  • Perform segmentation using Pardot and Salesforce to locate prospects for campaigns.
  • Maintain health of implementation progress and account revenue by creating reports and dashboards in SalesForce.
  • Report on and generate analysis of test results, using basis point comparisons to KPIs and significance calculations.
  • Show more

Online marketing consultant vs senior marketing analyst skills

Common online marketing consultant skills
  • Web Design, 24%
  • Search Engine Optimization, 8%
  • Google Adwords, 7%
  • Google Analytics, 5%
  • Facebook, 5%
  • PPC, 4%
Common senior marketing analyst skills
  • Tableau, 10%
  • Digital Marketing, 9%
  • SQL, 8%
  • Visualization, 8%
  • Data Analysis, 6%
  • PowerPoint, 5%

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