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The differences between product marketing associates and marketing administrators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a product marketing associate, becoming a marketing administrator takes usually requires 4-6 years. Additionally, a product marketing associate has an average salary of $81,820, which is higher than the $68,147 average annual salary of a marketing administrator.
The top three skills for a product marketing associate include digital marketing, market research and product management. The most important skills for a marketing administrator are powerpoint, salesforce, and database management.
| Product Marketing Associate | Marketing Administrator | |
| Yearly salary | $81,820 | $68,147 |
| Hourly rate | $39.34 | $32.76 |
| Growth rate | 10% | 19% |
| Number of jobs | 148,705 | 127,569 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 70% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A product marketing associate is responsible for supporting the operations of the marketing department of an organization, ensuring the efficient deliveries of marketing techniques to promote brand image and increase media presence to reach the target audience. Product marketing associates coordinate with the clients to respond to their inquiries and concerns, provide them progress updates, and inform them of marketing solutions that the team developed. They also analyze the current market trends to identify potential business opportunities that would generate more resources for revenues, implement new services, and attract potential clients and business partnerships.
A marketing administrator is responsible for assisting the marketing operations of an organization, promoting the company's goods and services to the public market, and increasing brand popularity on digital media platforms. Marketing administrators help the creative team in designing advertisement campaigns, digital content, and other marketing materials to improve customer awareness. They also identify new business opportunities by analyzing current industry trends and consumer demands, driving more revenue resources to the business, and increasing profits.
Product marketing associates and marketing administrators have different pay scales, as shown below.
| Product Marketing Associate | Marketing Administrator | |
| Average salary | $81,820 | $68,147 |
| Salary range | Between $55,000 And $120,000 | Between $46,000 And $99,000 |
| Highest paying City | San Francisco, CA | Dover, DE |
| Highest paying state | Massachusetts | Alaska |
| Best paying company | Meta | Fox News |
| Best paying industry | Start-up | Finance |
There are a few differences between a product marketing associate and a marketing administrator in terms of educational background:
| Product Marketing Associate | Marketing Administrator | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing associates' and marketing administrators' demographics:
| Product Marketing Associate | Marketing Administrator | |
| Average age | 39 | 37 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 21.3% Female, 78.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.4% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |