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The differences between product marketing associates and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 8-10 years to become a product marketing associate, becoming a marketing analyst takes usually requires 4-6 years. Additionally, a product marketing associate has an average salary of $81,820, which is higher than the $59,380 average annual salary of a marketing analyst.
The top three skills for a product marketing associate include digital marketing, market research and product management. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Product Marketing Associate | Marketing Analyst | |
| Yearly salary | $81,820 | $59,380 |
| Hourly rate | $39.34 | $28.55 |
| Growth rate | 10% | 19% |
| Number of jobs | 148,705 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Average age | 39 | 37 |
| Years of experience | 10 | 6 |
A product marketing associate is responsible for supporting the operations of the marketing department of an organization, ensuring the efficient deliveries of marketing techniques to promote brand image and increase media presence to reach the target audience. Product marketing associates coordinate with the clients to respond to their inquiries and concerns, provide them progress updates, and inform them of marketing solutions that the team developed. They also analyze the current market trends to identify potential business opportunities that would generate more resources for revenues, implement new services, and attract potential clients and business partnerships.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Product marketing associates and marketing analysts have different pay scales, as shown below.
| Product Marketing Associate | Marketing Analyst | |
| Average salary | $81,820 | $59,380 |
| Salary range | Between $55,000 And $120,000 | Between $41,000 And $84,000 |
| Highest paying City | San Francisco, CA | Seattle, WA |
| Highest paying state | Massachusetts | Washington |
| Best paying company | Meta | Meta |
| Best paying industry | Start-up | Finance |
There are a few differences between a product marketing associate and a marketing analyst in terms of educational background:
| Product Marketing Associate | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing associates' and marketing analysts' demographics:
| Product Marketing Associate | Marketing Analyst | |
| Average age | 39 | 37 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |