Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between product marketing associates and marketing executives can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product marketing associate and a marketing executive. Additionally, a product marketing associate has an average salary of $81,820, which is higher than the $73,499 average annual salary of a marketing executive.
The top three skills for a product marketing associate include digital marketing, market research and product management. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Product Marketing Associate | Marketing Executive | |
| Yearly salary | $81,820 | $73,499 |
| Hourly rate | $39.34 | $35.34 |
| Growth rate | 10% | 10% |
| Number of jobs | 148,705 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 70% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product marketing associate is responsible for supporting the operations of the marketing department of an organization, ensuring the efficient deliveries of marketing techniques to promote brand image and increase media presence to reach the target audience. Product marketing associates coordinate with the clients to respond to their inquiries and concerns, provide them progress updates, and inform them of marketing solutions that the team developed. They also analyze the current market trends to identify potential business opportunities that would generate more resources for revenues, implement new services, and attract potential clients and business partnerships.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Product marketing associates and marketing executives have different pay scales, as shown below.
| Product Marketing Associate | Marketing Executive | |
| Average salary | $81,820 | $73,499 |
| Salary range | Between $55,000 And $120,000 | Between $49,000 And $108,000 |
| Highest paying City | San Francisco, CA | San Francisco, CA |
| Highest paying state | Massachusetts | Nevada |
| Best paying company | Meta | Microsoft |
| Best paying industry | Start-up | Retail |
There are a few differences between a product marketing associate and a marketing executive in terms of educational background:
| Product Marketing Associate | Marketing Executive | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing associates' and marketing executives' demographics:
| Product Marketing Associate | Marketing Executive | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |