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The differences between product marketing associates and product marketing managers can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product marketing associate and a product marketing manager. Additionally, a product marketing manager has an average salary of $112,220, which is higher than the $81,820 average annual salary of a product marketing associate.
The top three skills for a product marketing associate include digital marketing, market research and product management. The most important skills for a product marketing manager are digital marketing, product management, and project management.
| Product Marketing Associate | Product Marketing Manager | |
| Yearly salary | $81,820 | $112,220 |
| Hourly rate | $39.34 | $53.95 |
| Growth rate | 10% | 10% |
| Number of jobs | 148,705 | 166,047 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product marketing associate is responsible for supporting the operations of the marketing department of an organization, ensuring the efficient deliveries of marketing techniques to promote brand image and increase media presence to reach the target audience. Product marketing associates coordinate with the clients to respond to their inquiries and concerns, provide them progress updates, and inform them of marketing solutions that the team developed. They also analyze the current market trends to identify potential business opportunities that would generate more resources for revenues, implement new services, and attract potential clients and business partnerships.
A product marketing manager is responsible for managing the company's goods and services, promoting brand awareness, developing effective marketing campaigns to attract existing and potential clients, generating more revenues, and achieving its profitability goals. Product marketing managers must have excellent knowledge of the marketing industry, as well as broad ideas on the current industry trends to meet clients' demands and identify business opportunities. A product marketing manager should be highly communicative and display excellent leadership skills to work with other departments and respond to clients' inquiries and concerns timely and efficiently.
Product marketing associates and product marketing managers have different pay scales, as shown below.
| Product Marketing Associate | Product Marketing Manager | |
| Average salary | $81,820 | $112,220 |
| Salary range | Between $55,000 And $120,000 | Between $83,000 And $149,000 |
| Highest paying City | San Francisco, CA | San Bruno, CA |
| Highest paying state | Massachusetts | California |
| Best paying company | Meta | Credit Karma |
| Best paying industry | Start-up | Technology |
There are a few differences between a product marketing associate and a product marketing manager in terms of educational background:
| Product Marketing Associate | Product Marketing Manager | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing associates' and product marketing managers' demographics:
| Product Marketing Associate | Product Marketing Manager | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 61.6% Female, 38.4% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |