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The differences between product marketing associates and sales and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 8-10 years to become both a product marketing associate and a sales and marketing consultant. Additionally, a product marketing associate has an average salary of $81,820, which is higher than the $55,455 average annual salary of a sales and marketing consultant.
The top three skills for a product marketing associate include digital marketing, market research and product management. The most important skills for a sales and marketing consultant are customer service, sales process, and customer satisfaction.
| Product Marketing Associate | Sales And Marketing Consultant | |
| Yearly salary | $81,820 | $55,455 |
| Hourly rate | $39.34 | $26.66 |
| Growth rate | 10% | 10% |
| Number of jobs | 148,705 | 191,510 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Average age | 39 | 39 |
| Years of experience | 10 | 10 |
A product marketing associate is responsible for supporting the operations of the marketing department of an organization, ensuring the efficient deliveries of marketing techniques to promote brand image and increase media presence to reach the target audience. Product marketing associates coordinate with the clients to respond to their inquiries and concerns, provide them progress updates, and inform them of marketing solutions that the team developed. They also analyze the current market trends to identify potential business opportunities that would generate more resources for revenues, implement new services, and attract potential clients and business partnerships.
A sales and marketing consultant specializes in developing solutions to enhance a company's sales and marketing performance. Their responsibilities typically revolve around conducting research and analysis to identify marketing opportunities, assess existing projects and programs to recommend improvements, devise business plans and strategies, and produce materials for traditional or digital marketing. Furthermore, as a sales and marketing consultant, it is essential to monitor the progress of every procedure, prepare progress reports and presentations for clients, and create sales forecasts and cost estimates.
Product marketing associates and sales and marketing consultants have different pay scales, as shown below.
| Product Marketing Associate | Sales And Marketing Consultant | |
| Average salary | $81,820 | $55,455 |
| Salary range | Between $55,000 And $120,000 | Between $33,000 And $91,000 |
| Highest paying City | San Francisco, CA | - |
| Highest paying state | Massachusetts | - |
| Best paying company | Meta | - |
| Best paying industry | Start-up | - |
There are a few differences between a product marketing associate and a sales and marketing consultant in terms of educational background:
| Product Marketing Associate | Sales And Marketing Consultant | |
| Most common degree | Bachelor's Degree, 73% | Bachelor's Degree, 75% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing associates' and sales and marketing consultants' demographics:
| Product Marketing Associate | Sales And Marketing Consultant | |
| Average age | 39 | 39 |
| Gender ratio | Male, 52.9% Female, 47.1% | Male, 57.3% Female, 42.7% |
| Race ratio | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |