Explore jobs
Find specific jobs
Explore careers
Explore professions
Best companies
Explore companies
The differences between product marketing specialists and marketing analysts can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a product marketing specialist and a marketing analyst. Additionally, a product marketing specialist has an average salary of $89,296, which is higher than the $59,380 average annual salary of a marketing analyst.
The top three skills for a product marketing specialist include digital marketing, marketing campaigns and market research. The most important skills for a marketing analyst are digital marketing, SQL, and google analytics.
| Product Marketing Specialist | Marketing Analyst | |
| Yearly salary | $89,296 | $59,380 |
| Hourly rate | $42.93 | $28.55 |
| Growth rate | 19% | 19% |
| Number of jobs | 139,490 | 95,650 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Product marketing specialists are employees who focus on the marketing content of one specific product or service of the company. They specialize in branding activities related to the product. They ensure that the branding is consistent so that it can be easily associated with the product. They also work on marketing campaigns for the product. Product marketing specialists must be familiar with the industry trends as well as with the target market of the product. They may conduct research studies to further improve the marketing content related to the product.
A marketing analyst specializes in researching market conditions to develop strategies to boost sales and revenues. They are primarily responsible for analyzing competition and trends, identifying the organization's strengths and weaknesses, and determining potential opportunities. There may also be instances where they must train and lead staff, set goals and budgets, and produce presentations and reports. Furthermore, as a marketing analyst, they must share their expertise for the company's benefit while adhering to its vision and mission.
Product marketing specialists and marketing analysts have different pay scales, as shown below.
| Product Marketing Specialist | Marketing Analyst | |
| Average salary | $89,296 | $59,380 |
| Salary range | Between $63,000 And $126,000 | Between $41,000 And $84,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Washington |
| Best paying company | Apple | Meta |
| Best paying industry | Manufacturing | Finance |
There are a few differences between a product marketing specialist and a marketing analyst in terms of educational background:
| Product Marketing Specialist | Marketing Analyst | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 78% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing specialists' and marketing analysts' demographics:
| Product Marketing Specialist | Marketing Analyst | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.7% Female, 55.3% | Male, 47.3% Female, 52.7% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.8% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 4.7% Unknown, 4.9% Hispanic or Latino, 11.2% Asian, 14.2% White, 64.9% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |