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The differences between product marketing specialists and marketing communications specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a product marketing specialist and a marketing communications specialist. Additionally, a product marketing specialist has an average salary of $89,296, which is higher than the $53,993 average annual salary of a marketing communications specialist.
The top three skills for a product marketing specialist include digital marketing, marketing campaigns and market research. The most important skills for a marketing communications specialist are digital marketing, project management, and graphic design.
| Product Marketing Specialist | Marketing Communications Specialist | |
| Yearly salary | $89,296 | $53,993 |
| Hourly rate | $42.93 | $25.96 |
| Growth rate | 19% | 19% |
| Number of jobs | 139,490 | 95,444 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 79% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
Product marketing specialists are employees who focus on the marketing content of one specific product or service of the company. They specialize in branding activities related to the product. They ensure that the branding is consistent so that it can be easily associated with the product. They also work on marketing campaigns for the product. Product marketing specialists must be familiar with the industry trends as well as with the target market of the product. They may conduct research studies to further improve the marketing content related to the product.
A marketing communications specialist is an individual who is responsible for creating all the marketing materials that are distributed to customers to increase brand awareness for the company's products or services. To create these materials, marketing communications specialists must collaborate with graphic design teams. They are required to track their marketing performance so that they can identify ways to improve their marketing strategies. Marketing communications specialists must also set up interviews and press conferences as part of their marketing campaign.
Product marketing specialists and marketing communications specialists have different pay scales, as shown below.
| Product Marketing Specialist | Marketing Communications Specialist | |
| Average salary | $89,296 | $53,993 |
| Salary range | Between $63,000 And $126,000 | Between $36,000 And $80,000 |
| Highest paying City | Seattle, WA | Seattle, WA |
| Highest paying state | Washington | Delaware |
| Best paying company | Apple | Apple |
| Best paying industry | Manufacturing | Technology |
There are a few differences between a product marketing specialist and a marketing communications specialist in terms of educational background:
| Product Marketing Specialist | Marketing Communications Specialist | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 79% |
| Most common major | Business | Communication |
| Most common college | University of Georgia | Northwestern University |
Here are the differences between product marketing specialists' and marketing communications specialists' demographics:
| Product Marketing Specialist | Marketing Communications Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 44.7% Female, 55.3% | Male, 28.0% Female, 72.0% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.8% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.3% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |