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The differences between product marketing specialists and marketing executives can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a product marketing specialist, becoming a marketing executive takes usually requires 8-10 years. Additionally, a product marketing specialist has an average salary of $89,296, which is higher than the $73,499 average annual salary of a marketing executive.
The top three skills for a product marketing specialist include digital marketing, marketing campaigns and market research. The most important skills for a marketing executive are digital marketing, marketing campaigns, and product development.
| Product Marketing Specialist | Marketing Executive | |
| Yearly salary | $89,296 | $73,499 |
| Hourly rate | $42.93 | $35.34 |
| Growth rate | 19% | 10% |
| Number of jobs | 139,490 | 145,040 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 70% |
| Average age | 37 | 39 |
| Years of experience | 6 | 10 |
Product marketing specialists are employees who focus on the marketing content of one specific product or service of the company. They specialize in branding activities related to the product. They ensure that the branding is consistent so that it can be easily associated with the product. They also work on marketing campaigns for the product. Product marketing specialists must be familiar with the industry trends as well as with the target market of the product. They may conduct research studies to further improve the marketing content related to the product.
A marketing executive is responsible for developing effective marketing strategies and promotional campaigns to drive revenues and increase the business' profitability. Marketing executives work closely with the rest of the marketing team to analyze current market trends and design new products and services to meet the public's needs and demands. They also monitor expenses and find efficient ways to reduce costs without compromising the quality of the products. A marketing executive must have excellent communication and leadership skills, especially on guiding the sales team and maximize their productivity and sales potentials by organizing sales training and programs.
Product marketing specialists and marketing executives have different pay scales, as shown below.
| Product Marketing Specialist | Marketing Executive | |
| Average salary | $89,296 | $73,499 |
| Salary range | Between $63,000 And $126,000 | Between $49,000 And $108,000 |
| Highest paying City | Seattle, WA | San Francisco, CA |
| Highest paying state | Washington | Nevada |
| Best paying company | Apple | Microsoft |
| Best paying industry | Manufacturing | Retail |
There are a few differences between a product marketing specialist and a marketing executive in terms of educational background:
| Product Marketing Specialist | Marketing Executive | |
| Most common degree | Bachelor's Degree, 75% | Bachelor's Degree, 70% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between product marketing specialists' and marketing executives' demographics:
| Product Marketing Specialist | Marketing Executive | |
| Average age | 37 | 39 |
| Gender ratio | Male, 44.7% Female, 55.3% | Male, 47.2% Female, 52.8% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.1% Asian, 12.8% White, 65.0% American Indian and Alaska Native, 0.1% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 10% | 10% |