Promotional marketing specialist vs marketing consultant

The differences between promotional marketing specialists and marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a promotional marketing specialist and a marketing consultant. Additionally, a marketing consultant has an average salary of $70,593, which is higher than the $50,144 average annual salary of a promotional marketing specialist.

The top three skills for a promotional marketing specialist include trade shows, facebook and promotional events. The most important skills for a marketing consultant are customer service, web content, and media sales.

Promotional marketing specialist vs marketing consultant overview

	Promotional Marketing Specialist	Marketing Consultant
Yearly salary	$50,144	$70,593
Hourly rate	$24.11	$33.94
Growth rate	19%	19%
Number of jobs	78,364	88,935
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Average age	37	37
Years of experience	6	6

Promotional marketing specialist vs marketing consultant salary

Promotional marketing specialists and marketing consultants have different pay scales, as shown below.

	Promotional Marketing Specialist	Marketing Consultant
Average salary	$50,144	$70,593
Salary range	Between $33,000 And $75,000	Between $44,000 And $112,000
Highest paying City	New York, NY	Wilmington, DE
Highest paying state	Washington	Delaware
Best paying company	IEEE Foundation	Meta
Best paying industry	Media	Technology

Differences between promotional marketing specialist and marketing consultant education

There are a few differences between a promotional marketing specialist and a marketing consultant in terms of educational background:

	Promotional Marketing Specialist	Marketing Consultant
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 75%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Promotional marketing specialist vs marketing consultant demographics

Here are the differences between promotional marketing specialists' and marketing consultants' demographics:

	Promotional Marketing Specialist	Marketing Consultant
Average age	37	37
Gender ratio	Male, 30.7% Female, 69.3%	Male, 46.0% Female, 54.0%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.7% Asian, 10.8% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between promotional marketing specialist and marketing consultant duties and responsibilities

Promotional marketing specialist example responsibilities.

Pipe valuable company and executive information directly into CRM and filter incoming marketing leads to the appropriate territory/sales associate.
Develop and implement an in-house customer event and reservation tracking system for sales and marketing that measure ROI of advertiser participation.
Initiate KPI monitoring including baseline performance, road map for improvement and milestones for achievement.

Marketing consultant example responsibilities.

Contact inbound leads using HubSpot.
Design, deploy and manage end-to-end marketing automate solutions (Pardot and Hubspot).
Work with a B2C transportation provider to manage the day-to-day tasks for web advertising campaigns.
Set and achieve target sales goals by utilizing sales strategies and CRM tools such as cold calling and Pardot.
Lead an international team of marketing professionals and graphic designers in a complete rebranding of client's website and marketing materials.
Manage online affiliate marketing tactics utilizing blogs and PPC campaigns

Promotional marketing specialist vs marketing consultant skills

Common promotional marketing specialist skills

Trade Shows, 11%
Facebook, 10%
Promotional Events, 10%
Press Releases, 9%
Twitter, 8%
Event Planning, 6%

Common marketing consultant skills

Customer Service, 12%
Web Content, 10%
Media Sales, 10%
Digital Marketing, 8%
Marketing Campaigns, 6%
Salesforce Marketing Cloud, 4%

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Promotional Marketing Specialist
Promotional Marketing Specialist vs Marketing Consultant

Updated January 8, 2025

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