Promotional marketing specialist vs marketing coordinator

The differences between promotional marketing specialists and marketing coordinators can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a promotional marketing specialist and a marketing coordinator. Additionally, a promotional marketing specialist has an average salary of $50,144, which is higher than the $48,326 average annual salary of a marketing coordinator.

The top three skills for a promotional marketing specialist include trade shows, facebook and promotional events. The most important skills for a marketing coordinator are digital marketing, customer service, and marketing campaigns.

Promotional marketing specialist vs marketing coordinator overview

	Promotional Marketing Specialist	Marketing Coordinator
Yearly salary	$50,144	$48,326
Hourly rate	$24.11	$23.23
Growth rate	19%	19%
Number of jobs	78,364	91,281
Job satisfaction	-	-
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 80%
Average age	37	37
Years of experience	6	6

Promotional marketing specialist vs marketing coordinator salary

Promotional marketing specialists and marketing coordinators have different pay scales, as shown below.

	Promotional Marketing Specialist	Marketing Coordinator
Average salary	$50,144	$48,326
Salary range	Between $33,000 And $75,000	Between $34,000 And $67,000
Highest paying City	New York, NY	New York, NY
Highest paying state	Washington	New Jersey
Best paying company	IEEE Foundation	Keller Williams Capital Properties
Best paying industry	Media	Technology

Differences between promotional marketing specialist and marketing coordinator education

There are a few differences between a promotional marketing specialist and a marketing coordinator in terms of educational background:

	Promotional Marketing Specialist	Marketing Coordinator
Most common degree	Bachelor's Degree, 74%	Bachelor's Degree, 80%
Most common major	Marketing	Business
Most common college	University of Georgia	University of Georgia

Promotional marketing specialist vs marketing coordinator demographics

Here are the differences between promotional marketing specialists' and marketing coordinators' demographics:

	Promotional Marketing Specialist	Marketing Coordinator
Average age	37	37
Gender ratio	Male, 30.7% Female, 69.3%	Male, 27.4% Female, 72.6%
Race ratio	Black or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%	Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.4% Asian, 10.1% White, 67.2% American Indian and Alaska Native, 0.1%
LGBT Percentage	10%	10%

Differences between promotional marketing specialist and marketing coordinator duties and responsibilities

Promotional marketing specialist example responsibilities.

Pipe valuable company and executive information directly into CRM and filter incoming marketing leads to the appropriate territory/sales associate.
Develop and implement an in-house customer event and reservation tracking system for sales and marketing that measure ROI of advertiser participation.
Initiate KPI monitoring including baseline performance, road map for improvement and milestones for achievement.

Marketing coordinator example responsibilities.

Produce and manage content of company blog using WordPress.
Manage first phase of company rebranding and website redesign (not yet implement).
Work with outside advertising agency to manage calendars, proofread ads, and analyze metrics.
Coordinate the logistics for off-site cocktail/dinner event for clients/prospects and manage RSVP, guest list.
Manage internal and external websites using WordPress, SharePoint, HTML and CSS (editing).
Identify segments through research and analysis, manage lists, and A/B test to optimize metrics and conversions.

Promotional marketing specialist vs marketing coordinator skills

Common promotional marketing specialist skills

Trade Shows, 11%
Facebook, 10%
Promotional Events, 10%
Press Releases, 9%
Twitter, 8%
Event Planning, 6%

Common marketing coordinator skills

Digital Marketing, 8%
Customer Service, 6%
Marketing Campaigns, 6%
PowerPoint, 5%
Email Campaigns, 4%
Press Releases, 4%

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Promotional Marketing Specialist
Promotional Marketing Specialist vs Marketing Coordinator

Updated January 8, 2025

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