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Promotional marketing specialist vs marketing specialist

The differences between promotional marketing specialists and marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a promotional marketing specialist and a marketing specialist. Additionally, a marketing specialist has an average salary of $54,942, which is higher than the $50,144 average annual salary of a promotional marketing specialist.

The top three skills for a promotional marketing specialist include trade shows, facebook and promotional events. The most important skills for a marketing specialist are digital marketing, marketing campaigns, and project management.

Promotional marketing specialist vs marketing specialist overview

Promotional Marketing SpecialistMarketing Specialist
Yearly salary$50,144$54,942
Hourly rate$24.11$26.41
Growth rate19%19%
Number of jobs78,36487,145
Job satisfaction--
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 78%
Average age3737
Years of experience66

Promotional marketing specialist vs marketing specialist salary

Promotional marketing specialists and marketing specialists have different pay scales, as shown below.

Promotional Marketing SpecialistMarketing Specialist
Average salary$50,144$54,942
Salary rangeBetween $33,000 And $75,000Between $36,000 And $82,000
Highest paying CityNew York, NYSeattle, WA
Highest paying stateWashingtonWashington
Best paying companyIEEE FoundationGoogle
Best paying industryMediaTechnology

Differences between promotional marketing specialist and marketing specialist education

There are a few differences between a promotional marketing specialist and a marketing specialist in terms of educational background:

Promotional Marketing SpecialistMarketing Specialist
Most common degreeBachelor's Degree, 74%Bachelor's Degree, 78%
Most common majorMarketingBusiness
Most common collegeUniversity of GeorgiaUniversity of Georgia

Promotional marketing specialist vs marketing specialist demographics

Here are the differences between promotional marketing specialists' and marketing specialists' demographics:

Promotional Marketing SpecialistMarketing Specialist
Average age3737
Gender ratioMale, 30.7% Female, 69.3%Male, 35.5% Female, 64.5%
Race ratioBlack or African American, 5.3% Unknown, 5.0% Hispanic or Latino, 12.6% Asian, 9.6% White, 67.5% American Indian and Alaska Native, 0.1%Black or African American, 5.2% Unknown, 5.0% Hispanic or Latino, 12.5% Asian, 11.2% White, 65.9% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between promotional marketing specialist and marketing specialist duties and responsibilities

Promotional marketing specialist example responsibilities.

  • Pipe valuable company and executive information directly into CRM and filter incoming marketing leads to the appropriate territory/sales associate.
  • Develop and implement an in-house customer event and reservation tracking system for sales and marketing that measure ROI of advertiser participation.
  • Initiate KPI monitoring including baseline performance, road map for improvement and milestones for achievement.

Marketing specialist example responsibilities.

  • Manage company twitter feed, posting new requisitions and articles of interest.
  • Generate leads, create property postings, social media (Instagram, Facebook, etc . )
  • Manage PPC campaigns, including SEM budgeting, writing ad copy, keyword selection (incl.
  • Manage end-to- end process for the brand brochure including creative brief development, copywriting, proofreading and executive approvals.
  • Manage LinkedIn client group by promoting conversations, approving user requests to join and posting company updates and relevant content.
  • Accomplish in presentation, negotiation, and closing with demonstrate talent for establishing positive rapport and instilling client confidence and loyalty.
  • Show more

Promotional marketing specialist vs marketing specialist skills

Common promotional marketing specialist skills
  • Trade Shows, 11%
  • Facebook, 10%
  • Promotional Events, 10%
  • Press Releases, 9%
  • Twitter, 8%
  • Event Planning, 6%
Common marketing specialist skills
  • Digital Marketing, 13%
  • Marketing Campaigns, 6%
  • Project Management, 5%
  • Email Marketing, 4%
  • PowerPoint, 4%
  • Customer Service, 4%

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