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The differences between regional directors of sales & marketing and senior vice presidents of marketing can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 6-8 years to become a regional director of sales & marketing, becoming a senior vice president of marketing takes usually requires 8-10 years. Additionally, a senior vice president of marketing has an average salary of $200,351, which is higher than the $127,395 average annual salary of a regional director of sales & marketing.
The top three skills for a regional director of sales & marketing include sales plan, team training and regional sales. The most important skills for a senior vice president of marketing are digital marketing, analytics, and business strategy.
| Regional Director Of Sales & Marketing | Senior Vice President Of Marketing | |
| Yearly salary | $127,395 | $200,351 |
| Hourly rate | $61.25 | $96.32 |
| Growth rate | 5% | 10% |
| Number of jobs | 127,383 | 111,445 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 76% |
| Average age | 46 | 39 |
| Years of experience | 8 | 10 |
A regional director of sales and marketing is known as a mid-rank manager who oversees business operations including revenue generation strategies in multiple stores and retail outlets within his/her /her assigned region. His/her responsibilities involve sales and marketing programs that establish sales quotas and territories, cost control, and assess sales performance. He/she is the one who implements competitive marketing strategies that develop products and services that best suits customer needs and maximize revenue.
A senior vice president of marketing is in charge of overseeing the efforts put into the marketing operations and programs, ensuring efficiency and smooth workflow. They typically collaborate with analysts and other experts to identify new marketing opportunities, design and develop projects, set goals and guidelines, delegate tasks, and report progress to the president and other executives. Furthermore, as a senior vice president, it is essential to lead and encourage the workforce to reach goals, all while implementing the company's policies and regulations.
Regional directors of sales & marketing and senior vice presidents of marketing have different pay scales, as shown below.
| Regional Director Of Sales & Marketing | Senior Vice President Of Marketing | |
| Average salary | $127,395 | $200,351 |
| Salary range | Between $84,000 And $191,000 | Between $121,000 And $330,000 |
| Highest paying City | - | Waltham, MA |
| Highest paying state | - | Massachusetts |
| Best paying company | - | Audubon Nature Institute |
| Best paying industry | - | Manufacturing |
There are a few differences between a regional director of sales & marketing and a senior vice president of marketing in terms of educational background:
| Regional Director Of Sales & Marketing | Senior Vice President Of Marketing | |
| Most common degree | Bachelor's Degree, 74% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Southern California | University of Georgia |
Here are the differences between regional directors of sales & marketing' and senior vice presidents of marketing' demographics:
| Regional Director Of Sales & Marketing | Senior Vice President Of Marketing | |
| Average age | 46 | 39 |
| Gender ratio | Male, 52.5% Female, 47.5% | Male, 66.4% Female, 33.6% |
| Race ratio | Black or African American, 3.2% Unknown, 4.4% Hispanic or Latino, 9.8% Asian, 4.1% White, 78.2% American Indian and Alaska Native, 0.2% | Black or African American, 3.0% Unknown, 5.3% Hispanic or Latino, 8.7% Asian, 8.2% White, 74.6% American Indian and Alaska Native, 0.2% |
| LGBT Percentage | 7% | 10% |