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Regional marketing coordinator vs digital marketing consultant

The differences between regional marketing coordinators and digital marketing consultants can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a regional marketing coordinator and a digital marketing consultant. Additionally, a digital marketing consultant has an average salary of $71,064, which is higher than the $51,974 average annual salary of a regional marketing coordinator.

The top three skills for a regional marketing coordinator include digital marketing, home health and marketing campaigns. The most important skills for a digital marketing consultant are digital marketing, social media marketing, and CRM.

Regional marketing coordinator vs digital marketing consultant overview

Regional Marketing CoordinatorDigital Marketing Consultant
Yearly salary$51,974$71,064
Hourly rate$24.99$34.17
Growth rate19%19%
Number of jobs104,64099,520
Job satisfaction--
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 76%
Average age3737
Years of experience66

What does a regional marketing coordinator do?

A regional marketing manager oversees the marketing programs and projects within a particular region and area, aiming to enhance brand value and awareness that will translate into sales and positive customer relationships. They primarily have administrative duties, such as developing marketing programs, streamlining program requirements, coordinating with managers, supervising operations from planning to execution, and addressing issues and concerns to ensure they adhere to company standards, budgets, and deadlines. Additionally, being a regional manager requires leadership skills to empower employees in a joint effort to reach goals.

What does a digital marketing consultant do?

A digital marketing consultant specializes in developing marketing strategies for a company's products and services, aiming to expand customer engagement and brand awareness through digital media. Their responsibilities revolve around performing research and analysis to identify the marketing trends and opportunities, recommending marketing techniques and plans through reports and presentations, and producing cost estimates for clients. A digital marketing consultant may also perform risk assessment, identify consumer targets, and assist clients in various online campaigns and projects.

Regional marketing coordinator vs digital marketing consultant salary

Regional marketing coordinators and digital marketing consultants have different pay scales, as shown below.

Regional Marketing CoordinatorDigital Marketing Consultant
Average salary$51,974$71,064
Salary rangeBetween $38,000 And $70,000Between $49,000 And $101,000
Highest paying City-Washington, DC
Highest paying state-New Jersey
Best paying company-Booz Allen Hamilton
Best paying industry-Manufacturing

Differences between regional marketing coordinator and digital marketing consultant education

There are a few differences between a regional marketing coordinator and a digital marketing consultant in terms of educational background:

Regional Marketing CoordinatorDigital Marketing Consultant
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 76%
Most common majorBusinessMarketing
Most common collegeUniversity of GeorgiaUniversity of Georgia

Regional marketing coordinator vs digital marketing consultant demographics

Here are the differences between regional marketing coordinators' and digital marketing consultants' demographics:

Regional Marketing CoordinatorDigital Marketing Consultant
Average age3737
Gender ratioMale, 26.9% Female, 73.1%Male, 58.0% Female, 42.0%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 9.6% White, 67.8% American Indian and Alaska Native, 0.1%Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 10.2% White, 67.3% American Indian and Alaska Native, 0.1%
LGBT Percentage10%10%

Differences between regional marketing coordinator and digital marketing consultant duties and responsibilities

Regional marketing coordinator example responsibilities.

  • Manage, track and evaluate ROI of media efforts throughout region in conjunction with additional national media efforts.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Create PowerPoint presentations for top executives and managerial workshops.
  • Conduct advertising campaigns on Facebook to expand and increase customer engagement.
  • Develop local marketing events and assist with evaluating effectiveness and ROI of marketing initiatives for districts.
  • Develop strategic social media marketing strategies by successfully improving search engine optimization (SEO) and implementing a target email campaign.
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Digital marketing consultant example responsibilities.

  • Manage the flow of data from website channels into the CRM to ensure accuracy and effectiveness.
  • Manage a $250K media budget to produce over 210K app installs using PPC, CPE, and CPM advertising.
  • Process and manage contact information in CRM software applications.
  • Develop and optimize results-driven social marketing and branding initiatives while managing budget and tracking ROI.
  • Recommend enhancements to the content management system to improve the UI for content contributors and UX for site visitors.
  • Serve as the liaison and project manager of website, content development, SEO, PPC, and ROI measurement.
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Regional marketing coordinator vs digital marketing consultant skills

Common regional marketing coordinator skills
  • Digital Marketing, 17%
  • Home Health, 8%
  • Marketing Campaigns, 7%
  • Website Content, 6%
  • Brand Awareness, 5%
  • Community Events, 4%
Common digital marketing consultant skills
  • Digital Marketing, 31%
  • Social Media Marketing, 4%
  • CRM, 4%
  • Email Marketing, 3%
  • Customer Service, 3%
  • Web Design, 3%

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