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The differences between regional marketing coordinators and digital marketing specialists can be seen in a few details. Each job has different responsibilities and duties. It typically takes 4-6 years to become both a regional marketing coordinator and a digital marketing specialist. Additionally, a digital marketing specialist has an average salary of $60,359, which is higher than the $51,974 average annual salary of a regional marketing coordinator.
The top three skills for a regional marketing coordinator include digital marketing, home health and marketing campaigns. The most important skills for a digital marketing specialist are digital marketing, marketing campaigns, and email marketing.
| Regional Marketing Coordinator | Digital Marketing Specialist | |
| Yearly salary | $51,974 | $60,359 |
| Hourly rate | $24.99 | $29.02 |
| Growth rate | 19% | 19% |
| Number of jobs | 104,640 | 94,029 |
| Job satisfaction | - | - |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 76% |
| Average age | 37 | 37 |
| Years of experience | 6 | 6 |
A regional marketing manager oversees the marketing programs and projects within a particular region and area, aiming to enhance brand value and awareness that will translate into sales and positive customer relationships. They primarily have administrative duties, such as developing marketing programs, streamlining program requirements, coordinating with managers, supervising operations from planning to execution, and addressing issues and concerns to ensure they adhere to company standards, budgets, and deadlines. Additionally, being a regional manager requires leadership skills to empower employees in a joint effort to reach goals.
A digital marketing specialist is an individual who is responsible for promoting products or services of a company using appropriate technology platforms effectively. Digital marketing specialists collaborate with marketing teams to plan and execute digital programs such as online advertising, social media, and mobile. They are proficient in digital technology tools that can include web advertising, social media, and web development. Digital marketing specialists must also develop multimedia packages and present recommendations to the company's director of marketing and communications.
Regional marketing coordinators and digital marketing specialists have different pay scales, as shown below.
| Regional Marketing Coordinator | Digital Marketing Specialist | |
| Average salary | $51,974 | $60,359 |
| Salary range | Between $38,000 And $70,000 | Between $44,000 And $81,000 |
| Highest paying City | - | San Francisco, CA |
| Highest paying state | - | California |
| Best paying company | - | Meta |
| Best paying industry | - | Finance |
There are a few differences between a regional marketing coordinator and a digital marketing specialist in terms of educational background:
| Regional Marketing Coordinator | Digital Marketing Specialist | |
| Most common degree | Bachelor's Degree, 82% | Bachelor's Degree, 76% |
| Most common major | Business | Business |
| Most common college | University of Georgia | University of Georgia |
Here are the differences between regional marketing coordinators' and digital marketing specialists' demographics:
| Regional Marketing Coordinator | Digital Marketing Specialist | |
| Average age | 37 | 37 |
| Gender ratio | Male, 26.9% Female, 73.1% | Male, 51.1% Female, 48.9% |
| Race ratio | Black or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 9.6% White, 67.8% American Indian and Alaska Native, 0.1% | Black or African American, 5.0% Unknown, 5.0% Hispanic or Latino, 11.9% Asian, 12.3% White, 65.6% American Indian and Alaska Native, 0.1% |
| LGBT Percentage | 10% | 10% |