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Regional marketing coordinator vs event coordinator

The differences between regional marketing coordinators and event coordinators can be seen in a few details. Each job has different responsibilities and duties. While it typically takes 4-6 years to become a regional marketing coordinator, becoming an event coordinator takes usually requires 1-2 years. Additionally, a regional marketing coordinator has an average salary of $51,974, which is higher than the $41,918 average annual salary of an event coordinator.

The top three skills for a regional marketing coordinator include digital marketing, home health and marketing campaigns. The most important skills for an event coordinator are customer service, event management, and powerpoint.

Regional marketing coordinator vs event coordinator overview

Regional Marketing CoordinatorEvent Coordinator
Yearly salary$51,974$41,918
Hourly rate$24.99$20.15
Growth rate19%18%
Number of jobs104,64026,277
Job satisfaction-5
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 73%
Average age3738
Years of experience62

What does a regional marketing coordinator do?

A regional marketing manager oversees the marketing programs and projects within a particular region and area, aiming to enhance brand value and awareness that will translate into sales and positive customer relationships. They primarily have administrative duties, such as developing marketing programs, streamlining program requirements, coordinating with managers, supervising operations from planning to execution, and addressing issues and concerns to ensure they adhere to company standards, budgets, and deadlines. Additionally, being a regional manager requires leadership skills to empower employees in a joint effort to reach goals.

What does an event coordinator do?

An event coordinator is responsible for planning and working out on special events based on the client's specifications. Event coordinators' duties include suggesting appropriate venues, providing cost estimates and financial reports, selecting best vendors for the event's needs, and working on the client's approval for any adjustments to be made. An event coordinator must have excellent communication, time-management, organizational, and critical-thinking skills to address any concerns and possible inconsistencies that might affect the event's performance.

Regional marketing coordinator vs event coordinator salary

Regional marketing coordinators and event coordinators have different pay scales, as shown below.

Regional Marketing CoordinatorEvent Coordinator
Average salary$51,974$41,918
Salary rangeBetween $38,000 And $70,000Between $31,000 And $56,000
Highest paying City-San Francisco, CA
Highest paying state-Maine
Best paying company-Pacific Northwest National Laboratory
Best paying industry-Education

Differences between regional marketing coordinator and event coordinator education

There are a few differences between a regional marketing coordinator and an event coordinator in terms of educational background:

Regional Marketing CoordinatorEvent Coordinator
Most common degreeBachelor's Degree, 82%Bachelor's Degree, 73%
Most common majorBusinessBusiness
Most common collegeUniversity of GeorgiaSan Diego State University

Regional marketing coordinator vs event coordinator demographics

Here are the differences between regional marketing coordinators' and event coordinators' demographics:

Regional Marketing CoordinatorEvent Coordinator
Average age3738
Gender ratioMale, 26.9% Female, 73.1%Male, 28.7% Female, 71.3%
Race ratioBlack or African American, 5.1% Unknown, 5.0% Hispanic or Latino, 12.3% Asian, 9.6% White, 67.8% American Indian and Alaska Native, 0.1%Black or African American, 10.8% Unknown, 4.7% Hispanic or Latino, 16.3% Asian, 5.9% White, 62.1% American Indian and Alaska Native, 0.2%
LGBT Percentage10%16%

Differences between regional marketing coordinator and event coordinator duties and responsibilities

Regional marketing coordinator example responsibilities.

  • Manage, track and evaluate ROI of media efforts throughout region in conjunction with additional national media efforts.
  • Lead copywriting, content development and vision for chamber marketing/advertising collateral, which result in increase readership and activation.
  • Create PowerPoint presentations for top executives and managerial workshops.
  • Conduct advertising campaigns on Facebook to expand and increase customer engagement.
  • Develop local marketing events and assist with evaluating effectiveness and ROI of marketing initiatives for districts.
  • Develop strategic social media marketing strategies by successfully improving search engine optimization (SEO) and implementing a target email campaign.
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Event coordinator example responsibilities.

  • Lead and manage the Instagram and twitter social media sites, also host numerous interviews with stars and celebrities.
  • Create a list of invitees for the events, ensuring that invitations are deliver and managing the RSVP list.
  • Develop and create venues Instagram account and run on daily basis.
  • Create and update continuing education for staff to ensure they have needed resources for upselling.
  • Calculate and provide clients with estimates of potential cost in completing an event though BEO's.
  • Design layouts, invitations, and other print materials for various events using Photoshop and InDesign.
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Regional marketing coordinator vs event coordinator skills

Common regional marketing coordinator skills
  • Digital Marketing, 17%
  • Home Health, 8%
  • Marketing Campaigns, 7%
  • Website Content, 6%
  • Brand Awareness, 5%
  • Community Events, 4%
Common event coordinator skills
  • Customer Service, 23%
  • Event Management, 6%
  • PowerPoint, 6%
  • Event Logistics, 6%
  • Plan Events, 4%
  • Audio Visual, 4%

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